Tourism GI

Question 1

Dexa of Random Sampling

Answer 1

Selecting people with no uniformity or pattern involved in the selection proces

• Can be used in large population
• Can reduce bias (equal chance of being picked)
• Poor representation( if large population missed out ) when it is in a large area of study
• Practical constraints in terms of available and access to certain parts of the study area

Question 2

Dexa of Systematic sampling

Answer 2

Selecting ppl based on a predetermined interval

• An effective method of covering a large area of study
• Can be seen as more biased as it can miss out on variations (over or under representation in a particular trend study)

Question 3

Dexa of stratified Sampling

Answer 3

selected based on specific sub groups to investigate, (ie age, gender)

• An effective method of ensuring better representation of the total population that has known population sub sets
• Allows for comparison study between population subsets
• exact size must be accurately determined for it to work
• full info on the known subsets mey not be readily or easily available
• may be difficult to find the necessary respondents for each sub set

Question 4

Dexa Questionnares

Answer 4

set of prearranged questions which seeks information form people about themselves and their views

• Large amounts of information or data can be collected in a shorter amount of time
• Allow students to survey a larger number of ppl
• wide range of responses and information can be obtain
• Open ended qns are more flexible but hard to quantify
• Close ended qns allow for greater uniformity of measurement and greater reliability, however make be inaccurate as the respondents may find that there are no appropriate selections

Question 5

Dexa Interviews

Answer 5

Set of qns used to obtain first hand data on people’s views and information about themselves

• Allow for the asking of more in depth qns and clarification of answers
• May take longer to conduct than a questionnaire/survey

Question 6

Dexa perception survey (bipolar survey)

Answer 6

A data collection method to investigate people’s views on the quality of the environment/ tourism attraction. by showing them two extreme oppsite words to describe the environment, then allowing them to choose the most suitable option. ( able to be represented im a standard bar graph)

• quick, more accurate as it is able to determine the degree or extent
• easily shows the factors that need improvement and show overall perception of tourists on the tourist destination (+ve or -ve)
• Rating is subjective and may be understood differently by different individuals
• the rating is quantitative and does not allow for qualitative responses like comments, reasons or feedback
• tourists may just choose “0” as a neutral answer and thus reduces reliability.