tourism gateway 1 - roles of different promoters of tourism

Question 1

which are the different groups involved in promoting tourism?

Answer 1

Government, media, international organisations

Question 2

government elaboration

Answer 2

• influence number of tourists allowed in country, authorise air landings and building of facilities.
• directly involved in planning, funding and building infrastructure projects such as airports, roads and hotels.
• Singapore Tourism Board (STB) promotes SG as tourist destination. Encourages development of new attractions and creates business opportunities for tourism industry.

Question 3

Media elaboration

Answer 3

• reports about country that could influence a tourist’s decision to visit it.
• positive reports such as friendliness of local population or interesting culture encourage tourists to visit
• negative reports such as disease outbreaks or natural disasters would deter tourists from visiting

Question 4

international organisations elaboration

Answer 4

a group of different countries that work together for a common purpose.

• United Nations World Tourism Organisation (UNWTO) has 157 member countries and provides tourism statistics from these countries. It promotes sustainable tourism and development as a tool for poverty reduction and job opportunities