Tourism Flashcards
social, cultural, economic phenomenon which entails the movement of people to countries or places outside their usual environment
Tourism
people, activities, and organizations involved in providing services for people on holiday.
Tourism Industry
combination of the accommodation and food and beverage groupings
Hospitality Industry
group of businesses that provides services and facilities for consumption
Tourism Industry
largest segment of the tourism industry
Hospitality Industry
total of businesses that directly provide goods or services to facilitate businesses, pleasure and leisure activities away from the home environment
Tourism Industry
provides the base from which tourists can engage in the process of staying at a destination
Accommodation Sector
helping tourists to get where they need to go
Transportation Sector
Land, Rail, Sea, Air
Transportation Sector
sector where all activities start
Accommodation Sector
5th type of transportation
Pipeline
provides tourists with essential refreshments at all stages of their travel experience
Food & Beverage Sector
“lifeblood” of a destination
Attraction Sector
Casino, Shopping, Zoo, Festival
Entertainment Sector
Tour Operators & Tour Wholesalers
Travel Organizers Sector
promotes long term development and marketing of a destination focusing on convention sales
Destination Management Organization Sector
small segment of consumer base
Loyal Consumer
make purchases when there is some kind of sale or discount
Discount Consumer
personalized emails and brochures
Discount Consumer
most difficult when it comes to maximizing marketing collateral
Impulsive Consumer
tends to be emotionally driven
Impulsive Consumer
purchase to fulfill a need
Need-Based Consumer
no specific need or desire in mind
Wandering Consumer
enjoys the social interaction of the shopping experience
Wandering Consumer
