topoc 3 Flashcards
advantages of radio advertising
cheaper than tv
portable and can reach customers anywhere
disadvantages of radio
product cannot be seen
listeners may skip adverts
what is market segmentation?
splitting the market for a product into different parts
Location of city
more people in the cities, so more potential customers
What is a wholesaler?
A large storage centre, able to take deliveries direct from producers.
role is to break bulk. buying in large quantities then selling small amounts to retailer.
Why might business is choose to sell their products online
It’s open 24 seven, and reaches of global audience
Why do some people choose physical shops?
offer a personal service
display items
create an experience
encourages impulse purchases
why do flat structures encourage workers to share ideas?
Workers at the bottom will have good relationships and frequent contact with managers, so more confident passing on their opinions

What will the speed of communication from the top to bottom be like in a flat structure
It will be quicker because there are less layers for it to go through
how does the accuracy of messages sent in a flat structure, compared to tall structures
More accurate because they’ll be less opportunities for the messages to be changed. Less mistakes will be made because information received is accurate
What’s the zero hour contract?
Employee has no set guaranteed hours of work
Advantages of zero hour contracts for the employee and business
highly flexible so appealing to those who need to turn down work at times
not have to pay employees when theyre not needed
disadvantages of zero, our contracts for the employee and business
employees will not have job security or a regular income employees can turn down shifts which may lead to business not having enough staff to make customer demand
Advantages of working from home to the business
can work longer as they will not be travelling
They may be more productive
work better with less distractions.
disadvantages of working from home to the business
not be able to exchange ideas easily
may produce less as they are not being directed
will be costly to buy technology
Disadvantages of working from home to the employee
miss the social side
may be less productive without supervisor
advantages to the employees of working from home
enjoy freedom,
save time and money travelling
What is Flexi time?
workers can work their hours in as few or as many days as they wish businesses may put restrictions on when work can be done. (core time).
Advantages of Flexi time
Employee can plan work around lifestyle
communication between workers may not be good as they don’t meet regularly
disadvantages of flexitime to others
customers may not like inconsistency in employee pattern. There may be conflict with some staff not offered a flexi contact
advantages of flexi time to business
Save costs by not needing office space
might benefit from increased productivity
What’s working whilst mobile?
Employees work when they’re on the move, travelling or on holiday
What is temporary working?
employees work for a short period of time-contract is normally for fixed term i.e. three months it has an end date
What are some problems with temporary working
Sometimes there’s a shortage of workers or the finances are insecure
