Topics 1 - 7 Flashcards
Visions of a business
states the general direction of its operations and development
values of a business
the important “Key principles” of its operations and development
sustainability of a business
ensuring that the business can survive both at present and prosper in the long term - requires consideration of factors besides its financial performance
characteristics of a vision statement
where the organization is going
clear, visible and passionate
big and audacious
single sentence, descriptive, time frame
Dimensions of sustainability
Economy profit, society people, environmental planet
many business want to ensure that their current business is ok and functioning and also able to fully operate in the future to be a long-term successful business and go out of business
5 capital model
natural human social manufactured financial
Industry analysis
used to identify the sources of profit in the external environment
relevant to both corporate level and business level strategy
Corporate strategy
concerned with deciding which industries the firms should engage in and how it should allocate its resources among them. Such decisions require assessment of the attractiveness of different industries in terms of profit potential
Business strategy
concerned with establisheding competitive advantage - by analysing customer needs and preference and ways in which firms compete to serve customers we identify the general sources of competitive advantage in an industry
Environmental influences
PEST: Political Economical Social Technological
How to create value
know your customers and firms must understand its suppliers and maintain a good relationship with them
Industry environment
customers, suppliers and competition
What is value
created when the price the customer is willing to pay for a product exceeds the costs incurred by the firm
What is customer surplus
the difference between the price they actually pay and the max price they would actually pay and the max price they are willing to pay
- the stronger competition is among producers, the more of the surplus is received by customers as customer surplus
3 factors impacting profitability
value to customers
intensity of competition
bargaining power of industry members
5 forces model
buyer power supplier power substitute competition threat of new entrants industry rivalry
Buyer power
high when buyers have many choices
to reduce - lock them in! make it difficult to switch or loyalty points
Supplier power
high when industry has few choices
to reduce- locate alternative supplier
Threat of New entrants
high when its easy for new competitiors to enter
to reduce- increase entry barriers eg capital requirement, economies of scale, legal barriers
Substitute competition
high when there are many alternatives
to reduce - make customers reluctant to switch, develop your business
Industry rivalry
high when competition is high in the industry
to manage- survive competition with a strong competitive advantage
reduce it by monopolising the industry
what is strategy ?
- based on a companys vision
- a general plan that direct the company to achieving the best potential, and to compete for the present and prepare for the future
Porters Generic Strategy model
source of compeitive advantage:
low cost
differentiation
Competitive Scope:
Narrow
Broad
Broad cost Broad Differentiation Focus cost Focus differentiation
Treacy & Wiersema’s Value Disciplines Model
Product Leadership
Customer intimacy
Operational Excellence
Operational Excellence
want to focus on improving the production process to improve efficiency and reducing costs
Product Leadership
You want to focus on development of tech - best product
Customer intimacy
want to cater for customers every need and requirement to satisfy customers - more personal
Treacy & Wiersema’s Value Disciplines Rules
- focus on one discipline
- reasonably maintain the other two- good customer service
- continuously improve
Value Chain Analysis
Step by step processes that add value to the final product (goods and services)
Why are most customers wiling to pay more for certain products eg meals ?
due to the value that has been added eg service, not having to make it yoursle f
novelty aspect
experience
the skills - paying for work the chef has done
- paying for additional materials
What are Primary Activities?
primary activities are inputs to outputs
what are Inbound logistics ?
involve the incoming delivery and storage of raw material
what are Logistics ?
Delivery from supplier to you and you supplying to consumers
having a warehouse to store your products, maintenance, storage
delivery trucks, supplier of material, warehouse and refrigerator