Topic 9 Flashcards
goals of the youtube algorithm
help viewers find the videos they want to watch
maximize long term viewer engagement and satisfaction
entice them to keep watching
youtube algorithm key places
in search results
on home page
suggested videos stream
explore and trending stream
under the viewers subscriptions
through any notifications they have set up
stories on youtube mobile
how does the YT algorithm work
each traffic source is slightly different
but ultimately what affects your videos view count is a mix of
personalization
performance
watch time
watch sessions
external factors
improve organic reach on YT
personalised recommendations
increase performance
work on external factors
why is advertising on youtube interesting
large potential reach
cost effectiveness
powerful targeting such as
affinity
life events
in market
retargeting
youtube helps with the insights finder
advertising formats
Skippable video ads
non skippable video ads
bumper ads
advertising on youtube, ABCD guide
A: attention
B branding
C connection
D direction
attract
catch your audiences attention from the start with a powerful hook
brand
introduce your brand or product and try o show it in a natural way
connect
explore ways to reach your audience - humor or suspense
direct
give viewers clear calls to action so they know exactly what to do next
Youtube shorts
success of instagram reels and tiktok
launch of youtubes short form video feed shorts
key focus
is growing fast
creators love shorts
and with tiktok on increasingly shaky ground in US maybe YT could be the better option
all big players invest in short form video
