Topic 5

Question 1

Purpose and reason of success of social networks

Answer 1

help people stay in touch with the ones they love
help people to connect with the world
help people to find soulmates and belonging
help people to find inspiration and entertainment
this is what brands want as well

Question 2

who sees your posts? next to zero reach

Answer 2

only a small % of your followers
sometimes part of your followers followers
people who search on keywords/hashtags - explore /fy page

Question 3

In terms of socials

Answer 3

facebook: 1-5% of your followers
instagram: 5-10% of your followers
tiktok: 118%
LinkedIn: 2-6% of your followers

Question 4

is organic content then a waste of time?

Answer 4

not completely
chance to bond with your customers
whoever finds you through search is a hot lead

Question 5

Organic content is great for boosting

Answer 5

brand image (how people see you)
brand sentiment/preference (whether people like you)
strengthen established relationships (good indicator = engagement rate)

Question 6

algorithms decide

Answer 6

gatekeepers
they decide what you see in your feed and in what order
all this results in a unique timeline for every social media user

Question 7

algorithms/explore pages push

Answer 7

the audiences interests
engaging content
creative use of trends
recency

Question 8

relevance over popularity

Answer 8

rather than prioritizing the highest liked posts, newer algorithms aim to focus on relevant content that aligns with the users interests

Question 9

authenticity also affects business credibility

Answer 9

the more transparent and honest a brand is, the more respect and trust it gains from its audience

Question 10

algorithms emphasize

Answer 10

meaningful interactions

Question 11

the engagement rate

Answer 11

shows how many people are connecting with your brand and how often. a high engagement rate means that more people are commenting, liking, sharing and mentioning your brand and its content

Question 12

engagement rate by views

Answer 12

((total likes, comments, shares / number of posts)/ total views) x 100 = average engagement rate %

Question 13

Engagement rate by followers

Answer 13

((total likes, comments, shares / number of posts)/ total followers) x 100 = average engagement rate %

Question 14

video

Answer 14

short video
live video

Question 15

recency

Answer 15

golden hour - like a brigade

Question 16

people follow/search for:

Answer 16

friends
influencers/creators
keywords/hashtags
entertainment

Question 17

friends

Answer 17

user generated content humanizes your brand on social media

Question 18

people follow, search for

Answer 18

influencers/ creators

Question 19

partnering with influencers helps brands to

Answer 19

personify

Question 20

keywords/hashtags

Answer 20

google remains the nr 1 search engine, but youngsters especially rely on social media too

Question 21

entertainment

Answer 21

the feeling of belonging to a community. content people can relate to which feels authentic

Question 22

paid content ensures

Answer 22

reach

Question 23

pay to play has become

Answer 23

the norm

Question 24

reasons

Answer 24

high competition for attention
enormous volume of available content
producing good content requires time and money, brands want to make sure people see it

Question 25

paid content is great for boosting

Answer 25

brand awareness
drive conversion

Question 26

how does the ad machine work

Answer 26

objective
targeting
custom audiences
lookalike audiences
auction bidding