Topic 3 Flashcards
how many pages does the internet consist of
hundreds of billions
how many search queries are processed per day?
more than 8 billion
search engine marketing importance
search engines are the main referrers
Search engine optimisation
natural or organic search results
search engine advertising
paid
featured snippets provide
a short direct answer to a given question, pulled from top 10 search results
often referred to as
position zero as they appear above the first search results on page 1
Seo focuses on optimising your content to rank higher in search engine but AEO
focuses on being instantly visible with your answers in google and AI tools
best thing to do is
combine seo and aeo, they go hand in hand and help eachother.
what is seo
all methods you can use to ensure the visibility of your website and its content on search engine results pages
organic results
refer to those that appear naturally on their page, rather than in the paid for sections
visibility
how high up the search engine result pages (SERP) your website appears for certain search terms in the organic results
visibility depth
top of mind
unknown is unloved
quality
what are keywords?
the words and phrases that people type into search engines
keyword researc helps you answer questions like
what are people searching for? how many people are searching for it? what format do they want to receive information in? how difficult will it be to rank for that search query
what is search volume
the number of times a particular keyword is entered into a search engine per month
short tail key words
usually broad, single word keywords with lots of search volume and competition
long tail keywords
are more specific phrases that dont get as much search volume but tend to be less competitive
4 types of keywords
informational intent
navigational intent
commercial intent
transactional intent
keyword research in 4 steps
Research
seed keywords
prioritise your keywords
analyse the competition
keyword: research
research your target audience, the products and services you offer with its USP, needs for or questions about product…
keyword: seed keywords
start building a list of keywords using the tools available to you
the lists will be narrowed down later in the process
seed keywords cover your websites most important topics and are the starting point for the keyword research that will shape SEO strategy, Short tail, not modified
prioritise your keywords
relevant to your business
high search volume
low competition/difficulty
consider intent behind each keyword
analyse the competition
understand what keywords the competition is trying to rank for, helps evaluate your list of keywords
research the competitors websites with a paid keyword research tool
