Topic 8 Flashcards
creator
for influencers, content producers, artists, public figures
business
for businesses, brands, retailers, organisations, service provides
both professional accounts have
insights and analytics on their followers, content performance
messaging options
options to push sales
the option to schedule posts in advance
there are differences as well
business accounts do not have access to the full music library of rights
creator accounts cannot integrate with third party tools
instagram caters to creators
by facilitating them to earn money
letting them control their own creative output
how creators can earn money on instagram
selling merchandising
fans can buy gifts
instagram pays out play bonuses based on the views on your reels or milestones in a live
creators can earn a commission fee (affiliate marketing)
through subscriptions creators can offer exclusive content and benefits to their followers at a monthly fee
people tend to look for their closest friends in feed/stories
try to make your fans/followers engage
they want to discover something new in explore/reels
reach new audiences by responding to interests
popularity outweighs interest
instagram pushes video
therefore post video
carousels on instagram
most engaging instagram posts, people love photodumps
what makes engagement even higher
make use of all slides available
mix images with videos in your carousel
encourage users to swipe left
add music, try all new features that instagram makes available
using the right instagram hashtag can make your content more easy to find
hashtags help the algorithm understand your content
people might discover your feed through search
business profiles can measure
how effective the hashtags are
while hashtags can help people interested in specific topics find your content
they dont necessarily increase your contents visibility a lot
branded hashtag
a custom hashtag that is unique to your brand or business. branded hashtags can range from names of companies to products, campaigns, or slogans
why branded hashtag
create buzz for your brand
build your brand awareness and identity
a community hashtag
connects like minded users around specific topics. branded community hashtags are possible aswell
why community hashtag
improve post searchability
inbound: awareness objective
catch a consumers attention
provide value
Inbound awareness: content
relatable and authentic content
controversial
humorous
inspirational
collaborate with influencers
Inbound awareness: boost awareness
organic
* reels
paid
* nothing faster than well targeted
instagram ads
KPI
* reach and impressions
inbound consideration: objectives
people know your brand now, this is where you educate and engage with them
inbound consideration: content
show people how your product is the answer to their problem
focus on education, how to content without being pushy for sales, testimonials
engagement
inbound consideration: how to boost interest
instagram stories are the perfect place to engage your fans with interactive and informative content
create highlights
show off your product in real life
reels and carousel posts work great for showcasing products
inbound Conversion objective
in this phase of the sales funnel, someone is ready to convert
this is your opportunity to share compelling promotional content
inbound conversion how
close sales with instagram shopping tools
inbound conversion: organic
shoppable posts in your grid
product stickers in stories
adding a link to your online store or a campaign landing page in your instagram bio
instagram checkout for 100% in app sales
inbound conversion paid
ads with promotional content to advertise an offer or launch, make sure to spell out the key benefits
influencer / affiliate marketing
inbound Advocacy/loyalty
this phase is where you get glowing testimonials to share on instagram that will convince strangers that they have to work with you.
inbound advocacy: best chance of receiving WOM by
providing a great experience and following up with customers and clients to receive feedback
ask to share UGC - branded hashtags
