Topic 8

Question 1

creator

Answer 1

for influencers, content producers, artists, public figures

Question 2

business

Answer 2

for businesses, brands, retailers, organisations, service provides

Question 3

both professional accounts have

Answer 3

insights and analytics on their followers, content performance
messaging options
options to push sales
the option to schedule posts in advance

Question 4

there are differences as well

Answer 4

business accounts do not have access to the full music library of rights
creator accounts cannot integrate with third party tools

Question 5

instagram caters to creators

Answer 5

by facilitating them to earn money
letting them control their own creative output

Question 6

how creators can earn money on instagram

Answer 6

selling merchandising
fans can buy gifts
instagram pays out play bonuses based on the views on your reels or milestones in a live
creators can earn a commission fee (affiliate marketing)
through subscriptions creators can offer exclusive content and benefits to their followers at a monthly fee

Question 7

people tend to look for their closest friends in feed/stories

Answer 7

try to make your fans/followers engage

Question 8

they want to discover something new in explore/reels

Answer 8

reach new audiences by responding to interests
popularity outweighs interest

Question 9

instagram pushes video

Answer 9

therefore post video

Question 10

carousels on instagram

Answer 10

most engaging instagram posts, people love photodumps

Question 11

what makes engagement even higher

Answer 11

make use of all slides available
mix images with videos in your carousel
encourage users to swipe left
add music, try all new features that instagram makes available

Question 12

using the right instagram hashtag can make your content more easy to find

Answer 12

hashtags help the algorithm understand your content
people might discover your feed through search

Question 13

business profiles can measure

Answer 13

how effective the hashtags are

Question 14

while hashtags can help people interested in specific topics find your content

Answer 14

they dont necessarily increase your contents visibility a lot

Question 15

branded hashtag

Answer 15

a custom hashtag that is unique to your brand or business. branded hashtags can range from names of companies to products, campaigns, or slogans

Question 16

why branded hashtag

Answer 16

create buzz for your brand
build your brand awareness and identity

Question 17

a community hashtag

Answer 17

connects like minded users around specific topics. branded community hashtags are possible aswell

Question 18

why community hashtag

Answer 18

improve post searchability

Question 19

inbound: awareness objective

Answer 19

catch a consumers attention
provide value

Question 20

Inbound awareness: content

Answer 20

relatable and authentic content
controversial
humorous
inspirational
collaborate with influencers

Question 21

Inbound awareness: boost awareness

Answer 21

organic
* reels
paid
* nothing faster than well targeted
instagram ads
KPI
* reach and impressions

Question 22

inbound consideration: objectives

Answer 22

people know your brand now, this is where you educate and engage with them

Question 23

inbound consideration: content

Answer 23

show people how your product is the answer to their problem
focus on education, how to content without being pushy for sales, testimonials
engagement

Question 24

inbound consideration: how to boost interest

Answer 24

instagram stories are the perfect place to engage your fans with interactive and informative content
create highlights
show off your product in real life
reels and carousel posts work great for showcasing products

Question 25

inbound Conversion objective

Answer 25

in this phase of the sales funnel, someone is ready to convert
this is your opportunity to share compelling promotional content

Question 26

inbound conversion how

Answer 26

close sales with instagram shopping tools

Question 27

inbound conversion: organic

Answer 27

shoppable posts in your grid
product stickers in stories
adding a link to your online store or a campaign landing page in your instagram bio
instagram checkout for 100% in app sales

Question 28

inbound conversion paid

Answer 28

ads with promotional content to advertise an offer or launch, make sure to spell out the key benefits
influencer / affiliate marketing

Question 29

inbound Advocacy/loyalty

Answer 29

this phase is where you get glowing testimonials to share on instagram that will convince strangers that they have to work with you.

Question 30

inbound advocacy: best chance of receiving WOM by

Answer 30

providing a great experience and following up with customers and clients to receive feedback
ask to share UGC - branded hashtags