topic 7 Flashcards
operationalization
process of conducting how it will be measured, whit what tools, construction of exact procedures
data can be
primary, secondary
obtrusive and unobtrusive
obtrusive you effect the units, unobtrusive for example observe
talk or not talk
verbal or non verbal methods
measuring a theoretical concept
existing measurements, or creativity
content validity
if all aspects of a construct are included in the operationalization/
5 different methods of data collection
survey, open interview, observation, focus group analysis, document analysis
survey
data collection with standardise questions
open interviews
non standardize questions are asked
observation
mainly by watching
focus group analysis
researcher introduces to say something about a topic, a group that is specific
document analysis
sample or document is coded by researcher
steps of creating a survey
Steps in survey research:
0. Are survey data available (if yes, stop)
1. Selecting (the type of) survey (web, paper etc.)
2. Designing and selecting survey questions
3. Designing the questionnaire
4. Questionnaire testing
5. Interviewer training
6. Survey administration, checking response
7. Data cleaning and storage
