topic 6 Attitudes

Question 1

what are explicit and implicit attitudes?

Answer 1

explicit attitudes:
Attitudes that individuals are open about and that are aligned with their behaviour

implicit attitudes: Involuntary, uncontrolled or unconscious attitudes that individuals are often unware that they hold

Question 2

Whats cognitive dissonance and who invented the term?

Answer 2

Leon Festinger

-The psychological tensions we feel when our attitudes are different to our behaviour

Question 3

Whats the social identity theory and who invented the term?

Answer 3

henry tajfel

• We form our social idenity through groups
• When we belong in agroup we feel good and the membership to a social group affects how you behave in the group

Question 4

what are the strengths of social idenity theory?

Answer 4

• Explains stereotypes, conformity and groupthink
• supported by a lot of research
• difference between personal identity and social identity

Question 5

what are the weaknessess of social identity theory?

Answer 5

-favours situational factors and not dispositional factors like personality