topic 4: Layout strategies Flashcards
Strategic Importance of Layout Decisions
The objective of layout strategy is to develop an effective and efficient layout that will meet the firm’s competitive requirements
Layout Design Considerations
Higher utilization of space, equipment, and people
Improved flow of information, materials, or people
Improved employee morale and safer working conditions
Improved customer/client interaction
Flexibility
Types of Layout
- Office layout
- Retail layout
- Warehouse layout
- Fixed-position layout
- Process-oriented .layout
- .Work-cell layout
- Product-oriented layout
Office Layout
- Grouping of workers, their equipment, and spaces to provide comfort, safety, and movement of information
- Movement of information is main distinction
- Typically in state of flux due to frequent technological changes
Retail layout
- Allocates shelf space and responds to customer behaviour
- Objective is to maximize profitability per square foot of floor space
- Sales and profitability vary directly with customer exposure
warehouse layout
Addresses trade-offs between space and material handling
fixed position layout
Addresses the layout requirements of large, bulky projects such as ships and buildings
process- oriented layout
Deals with low-volume, high-variety production (also called job shop or intermittent production)
work-cell layout
Arranges machinery and equipment to focus on production of a single product or group of related products
product-oriented layout
Seeks the best personnel and machine utilizations in repetitive or continuous production
Good Layouts Considerations
- Material handling equipment
- Capacity and space requirements
- Environment and aesthetics
- Flows of information
- Cost of moving between various work areas
Five Helpful Ideas for Retail Layout
- Locate high-draw items around the periphery of the store
- Use prominent locations for high-impulse and high-margin items
- Distribute power items to both sides of an aisle and disperse them to increase viewing of other items
- Use end-aisle locations
- Convey mission of store through careful positioning of lead-off department
Retail Slotting (multiple choice Question)
- Manufacturers pay fees to retailers to get the retailers to display (slot) their product
- Contributing factors
- Limited shelf space
- An increasing number of new products
- Better information about sales through POS data collection
- Closer control of inventory
Servicescapes (multiple choice)
- The physical surroundings in which the service is delivered
- How the surroundings have a humanistic effect on customers and employees
- To provide a good service layout, a firm considers three elements:
- Ambient Conditions- Spatial Layout and Functionality
- Signs, Symbols and Artifacts
Warehousing and Storage Layouts
- Objective is to optimize trade-offs between handling costs and costs associated with warehouse space
- Maximize the total “cube” of the warehouse – utilize its full volume while maintaining low material handling costs