Topic 3 New Media Flashcards
(32 cards)
What are the 6 characteristics of new media?
- digitality
- interactivity
- collective intelligence
- virtuality
- dispersal
- hypertextuality
Digitality is a characteristic of new media, what does it mean and give 2 examples?
- this means using computers, where all data is converted into numbers to be stored and distributed
- eg emails and messages
Interactivity is a characteristic of new media, what does it mean and give 2 examples?
- where the audience react with the media creating their own media
- eg voting on tv shows and for you pages
Collective intelligence is a characteristic of new media, what does it mean and give 2 examples?
- users interact with each other
- eg wikipedia and influencers shaping our ideas
Virtuality is a characteristic of new media, what does it mean and give 2 examples?
- refers to the various ways people can immerse themselves in the media and create imaginary online identities
- eg gaming and trolling
Dispersal is a characteristic of new media, what does it mean and give 2 examples?
- new media has become less centralised and more adapted to individual life
- eg tiktok and snapchat premium
Hypertextuality is a characteristic of new media, what does it mean and give 2 examples?
- refers to the links which form a web of connections to other bits of information to allow users to customise media
- eg every video is catered to something you enjoy
Discuss the view of interconnectedness from the perspective of Marxists?
fallacy of choice - algorithms are dictating what you are seeing, ruling class ideology is spread and false class consciousness is maintained
Discuss the view of interconnectedness from the perspective of Pluralists?
represents choice and diversity, consumer driven, interconnectedness helps keep new media sources competitive
How are there social class inequalities within new media?
- middle and upper can afford it due to their socio economic status
- Helsper argues there’s a digital underclass with those of low employment and education
- people lack confidence to engage with the media risk social exclusion and communication poverty
- middle class have more contacts, working class have pay as you go
- different social networks between class, middle class LinkedIn
Why are there age differences in the new media?
- huge generational gap in use and access
- Boyle argues because younger generations have grown up in a media saturated era
- Jones argues young people from poor backgrounds are likely to remain infrequent in the media
- young people use media for fun as well as for info
Why are there gender differences in the new media?
- games consoles, computers, chat rooms used more by men
- men spend 3x more time watching videos
- women make more phone calls and texts
- women less likely to use media to relax
Why is there a location and global divide in the new media?
- the most significant divide is between information rich and information poor countries
- there’s an existence of a global digital underclass
- new media is used the most in western society, poor countries lack access and resources due to poverty
- language and cultural barriers may be a problem as 85% of websites are in English
Give one impact of the new media and new technologies on the traditional media?
the huge decline in printed newspaper sales and a general downwards trend in viewing of TV news bulletins, this contrasts with a huge increase in web traffic
Bivens suggests the developments of new media have led to three significant changes in traditional journalism of old media, what are they?
- shifts in traditional news flow cycles
- heightened accountability
- evolving news values
Bivens suggests the developments of new media have led to shifts in traditional news flow cycles, what does this mean?
- news production relies on a flow of information from trustworthy individuals
- there’s a huge increase in quantity and speed of info
- traditional media no longer control the flow of information, journalists have less time to process news with the 24-hour demand
Bivens suggests the developments of new media have led to heightened accountability, what does this mean?
- citizen journalism has made traditional media organisations more accountable their reports are scrutinised online
- to tackle this they offer transparency in online material
what does bivens say about new media?
- led to citizen journalism
- shift in news values
- 24hour demand
- heightened accoutability
Bivens suggests the developments of new media have led to evolving news values, what does this mean?
- some important news values influencing reporting have been emphasised through new media
- in a competitive market, traditional media companies need to beat the competition providing live coverage and up to date news
- values of news organisations begin to change as traditional stations include non professional material
What do the Reuters Institute suggest about the growth of new media?
- growth of new media has meant news outlets struggle to make a profit, which leads to further concentration of the media and gives corporations, like google, more power
What is the impact of the 24 hour demand?
journalists have less time to process the news because of the demand, as quantity has increased quality has decreased, the media is no longer trustworthy or credible pieces of information
What are the current values of the news?
live coverage needs to be dramatic and up to date, exciting and large scale with immediate impact, audience now dictate the content (profit driven)
What does McNair suggest about the new media?
the new media has meant that elite groups have less power to push their own news agenda
how has the relationship between the media and audience changed?
it is more interactive - audience dictate the content of the media
