Topic 2 Globalisation and popular culture Flashcards
What are the forms of globalisation?
- ownership
- satellite tv
- internet
- advertising
- entertainment
What does McLuhan argue about the media?
- the world is a global village
- connected through new media
- he argued media ‘shrinks’ the world to be one village or community
What does popular culture include?
- ‘red top’ newspapers
- soaps
- reality tv
- rock and pop music
- feature films
Define popular culture?
cultural products liked and enjoyed by the mass of ordinary people, often associated with mass cultures
Define high culture?
specialist cultural products seen as having artistic or literary value, which are approved of by intellectual individuals
Define candy floss culture?
- culture that has very little substance with very little quality (Harvey)
Define mcdonaldisation?
Ritzer’s term for the ways in which the organising principles of the fast food restaurant chain are dominating and standardising all aspect of life
Define cultural imperialism?
- the imposition of western, and especially American, cultural values on non-western culture and the undermining of local cultures
Define hybrid culture?
a new culture formed from a mix of two or more other cultures
Define hyperreality?
a view of the world which is created and defined by the media, with the image of an event more real than the event it is meant to be depicting
Define simulacra?
images or reproductions and copies which appear to reflect real things in the world but have no basis in reality
Define participatory culture?
a media culture which the public do not act only as consumers but also as contributors or producers of media content
What is the content within high culture usually like?
- detailed
- political
- analytical
How does high culture link to Bourdieu’s theory of cultural capital and the concept of habitus?
middle culture are socialised into these activities
What does Sinatra argue about the elements of high culture?
- elements of high culture have now become part of popular culture
- there’s no longer any real distinction between the two
- art has become mass produced and there’s nothing special about it
Are marxists for or against the globalisation of popular culture?
against
What do postmodernists say about the globalisation of culture?
- it provides both economic and cultural benefits
- allows people to have more choice over their identity
- this choice allows people to critically respond to the mass media
What did Livingstone say about the globalisation of culture?
popular culture watched by millions educate individuals on controversial issues, politics and harsh realities of life. Soap challenges issues like rape, incest, child abuse, homelessness, alcoholism. this in turn promotes public discussion and support for those who need it
What do critics of population culture say?
- the media is simply mass produced manufactured produced created with the sole aim of creating profit, it is created to protect the ideology of the ruling class as consumers are drawn into a state of passivity
What does Marcuse suggest the consumption of the media has undermined?
- it has undermined individuals ability to think critically. - - he argues this is a form of social oppression - a means of locking people into the present system and prevents revolutionary change
What do Marxists say about popular culture?
- marxists believe global culture has obliterated local culture and based solely on American ideals
- Marxists believe that globalised culture has led to the dumbing down of authentic local culture and killed off patriotism and the nation state
- cultural homogenisation
What does Putnam say about popular culture?
- it has led to people being reluctant to socialise in case they miss their favourite tv shows
What does Harvey say about popular culture?
- the introduction of digital TV has led to the decline in quality of popular culture
- he argues this has led to a ‘candy floss culture’ that speaks to everyone but no one in particular
What do marxists argue about popular culture?
- media is mass produced with the sole aim of creating profit
- created to protect the ideology of the ruling class
- consumers are passive
