Topic 3: Language and Symbol Flashcards

1
Q

What is symbol?

A

something that represent another thing

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2
Q

Humans are ___, _____ and ____ creatures

A

symbol-making
symbol-using
symbol-misusing

M.U.M.

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3
Q

What is symbol-making?

A

Labour specialization, history recording and culture creation was facilitated by communication

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4
Q

What is symbol-using?

A

Usage of visual and verbal symbols to communicate

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5
Q

What is symbol-misusing?

A

Usage of symbols in a less constructive behavior

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6
Q

The most widely used symbol

A

language

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7
Q

What is lingua franca?

A

a common language for various people from all over the world to communicate

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8
Q

Symbols relation to persuasion

A
  1. the number of countries using it as their first language or mother tongue
  2. the number of countries adopting it as their official language
  3. the number of countries teaching it as their foreign language of choice in schools
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9
Q

English is a ____ language

A

global

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10
Q

Symbols ____ more of its _______

A
  • reveal

- user

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11
Q

Characteristics of clear communication

A

unvarying, static, standardized

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12
Q

Function of language

A

Allows communicators to talk and think about feelings, events and objects even when, in actuality, it isn’t physically present

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13
Q

What is symbolic concepts?

A

refers to any particular individual’s unique meaning for concepts

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14
Q

What are the types of symbol concepts?

A
  • Significant
  • Connotation
  • Denotation
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15
Q

Explain “significant” and provide an example

A
  • the usage of symbols to accompany a main concept

- EG: RED color is used to accompany the STOP message

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16
Q

Explain “denotation” and provide an example

A
  • common and shared meanings
    » people understand the symbol
  • EG: profit vs loss term
17
Q

Explain “connotation” and provide an example

A
  • private, metaphorical, emotional meaning

- EG: the term “storm”

18
Q

Definition of semantic

A

the study of how meanings conveyed through signs and language

19
Q

Two types of semantic

A

Linguistic semantics

Logical Semantics

20
Q

Importance of semantics in persuasion

A

Prevention of communication pitfalls&raquo_space; stereotyping, over-generalization and understatement