Topic 1: Theories and Concepts Part 1 Flashcards
“Powerful and Strong” is used to describe ___
Persuasion effects
Importance of creating relationship and engagement prior to persuasion
- Stronger influence
Definition of Persuasion
An attempt communicators take to change audience(s) attitudes and behavior through the transmission of message in a free-of-choice environment
- change audience(s) attitudes and behavior
- the transmission of message
- in a free-of-choice environment
Goal of Persuasion
Changing attitude and behavior
Condition of Persuasion
Free-of-choice environment
“Persuasion is a ____ process”
symbolic
“Persuasion involves an attempt to ____”
influence
Is persuasion an automatic process? Why
No
- messages are initiated by communicators
What is attitude inclusive of?
judgement, feeling and perception
Importance of understanding audiences’ attitude before persuasion
- to ensure information is transmitted
How does attitude influence?
A type of social influence: behavior of one person alters the thoughts or actions of another
“End Result Decision is ____”
Free of choice
“Persuasion is the ____ of messages”
transmission
“Persuasion had become ______”
institutionalized
Provide 5 examples of persuasion business
Advertising agencies public relations firms marketing conglomerates lobbying groups social activists speech writers image consultants companies
