Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Persuasive Communication > Topic 2: Theories of Contemporary_Theories > Flashcards

Topic 2: Theories of Contemporary_Theories Flashcards

1
Q

What are the two theories mentioned?

A
  • Theories of Reasoned Actions

- Theories of Planned Behavior

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Theologian behind the “Theories of Reasoned Actions”

A

Fishbein and Ajzen

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What does “Theories of Reasoned Behavior” principle?

A

People rationally calculate the costs and benefits of actions & think about how others will view the behaviour under consideration

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Theories of Reasoned Behavior

What are the four main structures to the theory?

A
  • Attitude towards the behaviour
  • Subjective norm
  • Behaviour intention
  • Behaviour itself
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Theories of Reasoned Behavior

What is “attitude towards the behaviour” ?

A

an individual’s judgement towards the performed behaviour as good or bad

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Theories of Reasoned Behavior

What are the two-subcomponents of “attitude towards the behaviour” ?

A
  • behaviour beliefs

- outcome evaluations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Theories of Reasoned Behavior

What is “subjective norm” ?

A

an individual’s perception of the social pressures placed upon them to perform or to not perform the behavior in question

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Theories of Reasoned Behavior

What are the two-subcomponents of “subjective norm” ?

A
  • normative belief

- motivation to comply

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Theories of Reasoned Behavior

What is the meaning behind “behaviour beliefs” ?

A

beliefs about the consequent actions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Theories of Reasoned Behavior

What is normative belief?

A

the belief that specific individuals or groups should or should not perform the particular behaviour

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Theories of Reasoned Behavior

What is “motivation to comply” ?

A

Individual’s motivation to go along with someone significant in their life.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Theories of Reasoned Behavior

What is “behaviour intention” ?

A

the intention to perform a certain behaviour

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Theories of Reasoned Behavior

What is “behaviour” ?

A

an action in a particular situation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is the criticism towards theories of reasoned behaviour?

^^ free flow explanation but 2 main points must be present

A
  • theory is based on predicted behaviour based on attitude

- attitude is not always predictable

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

which is more powerful- subjective norm or attitude?

A

Subjective norm

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Theologians behind Theory of Planned Behaviour

A

Fishbein and Ajzen

17
Q

Theory of Planned Behaviour is a ______ version of Theory of Reasoned Behaviour

A

refined

18
Q

Theory of Planned Behaviour

What is the principle?

A

People use information and reasoning to guide their behaviour

19
Q

Theory of Planned Behaviour

What is the usage?

A

To predict and understand the relationship between human behavior and motivation

20
Q

Theory of Planned Behaviour

What is the three main factors?

A
  • Behaviour Beliefs
  • Normative Beliefs
  • Control Beliefs
21
Q

Theory of Planned Behaviour

What is “Behaviour Beliefs” ?

A

about the likely outcomes of behaviour including the evaluations of the outcomes

22
Q

Theory of Reasoned Behaviour

What is “Normative Beliefs” ?

A

Behaviour expectations held by groups of people or individuals close to them

23
Q

Theory of Reasoned Behaviour

What is “Normative Beliefs” linked closely to?

A

Subjective Norm

24
Q

Theory of Reasoned Behaviour

What is “Control Beliefs” ?

A

The presence of a particular factor which contributes most influential to a individual’s behaviour

25
Q

Theory of Planned Behaviour

What is “Perceived Control Behaviour” ?

A

the individual’s perception of control he/she has over a behavior; a subjective estimate of easy or difficult it will be to perform the behavior.

26
Q

Theory of Reasoned Behaviour

What is “Perceived Control Behaviour” flow/equation ?

A

the more positive an attitude is&raquo_space; the greater the perceived control&raquo_space; the stronger the intention to perform behaviour

Persuasive Communication (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions