Topic 2: Theories of Contemporary_Theories Flashcards
What are the two theories mentioned?
- Theories of Reasoned Actions
- Theories of Planned Behavior
Theologian behind the “Theories of Reasoned Actions”
Fishbein and Ajzen
What does “Theories of Reasoned Behavior” principle?
People rationally calculate the costs and benefits of actions & think about how others will view the behaviour under consideration
Theories of Reasoned Behavior
What are the four main structures to the theory?
- Attitude towards the behaviour
- Subjective norm
- Behaviour intention
- Behaviour itself
Theories of Reasoned Behavior
What is “attitude towards the behaviour” ?
an individual’s judgement towards the performed behaviour as good or bad
Theories of Reasoned Behavior
What are the two-subcomponents of “attitude towards the behaviour” ?
- behaviour beliefs
- outcome evaluations
Theories of Reasoned Behavior
What is “subjective norm” ?
an individual’s perception of the social pressures placed upon them to perform or to not perform the behavior in question
Theories of Reasoned Behavior
What are the two-subcomponents of “subjective norm” ?
- normative belief
- motivation to comply
Theories of Reasoned Behavior
What is the meaning behind “behaviour beliefs” ?
beliefs about the consequent actions
Theories of Reasoned Behavior
What is normative belief?
the belief that specific individuals or groups should or should not perform the particular behaviour
Theories of Reasoned Behavior
What is “motivation to comply” ?
Individual’s motivation to go along with someone significant in their life.
Theories of Reasoned Behavior
What is “behaviour intention” ?
the intention to perform a certain behaviour
Theories of Reasoned Behavior
What is “behaviour” ?
an action in a particular situation
What is the criticism towards theories of reasoned behaviour?
^^ free flow explanation but 2 main points must be present
- theory is based on predicted behaviour based on attitude
- attitude is not always predictable
which is more powerful- subjective norm or attitude?
Subjective norm
Theologians behind Theory of Planned Behaviour
Fishbein and Ajzen
Theory of Planned Behaviour is a ______ version of Theory of Reasoned Behaviour
refined
Theory of Planned Behaviour
What is the principle?
People use information and reasoning to guide their behaviour
Theory of Planned Behaviour
What is the usage?
To predict and understand the relationship between human behavior and motivation
Theory of Planned Behaviour
What is the three main factors?
- Behaviour Beliefs
- Normative Beliefs
- Control Beliefs
Theory of Planned Behaviour
What is “Behaviour Beliefs” ?
about the likely outcomes of behaviour including the evaluations of the outcomes
Theory of Reasoned Behaviour
What is “Normative Beliefs” ?
Behaviour expectations held by groups of people or individuals close to them
Theory of Reasoned Behaviour
What is “Normative Beliefs” linked closely to?
Subjective Norm
Theory of Reasoned Behaviour
What is “Control Beliefs” ?
The presence of a particular factor which contributes most influential to a individual’s behaviour
Theory of Planned Behaviour
What is “Perceived Control Behaviour” ?
the individual’s perception of control he/she has over a behavior; a subjective estimate of easy or difficult it will be to perform the behavior.
Theory of Reasoned Behaviour
What is “Perceived Control Behaviour” flow/equation ?
the more positive an attitude is»_space; the greater the perceived control»_space; the stronger the intention to perform behaviour
