Topic 3 Communication Flashcards
What is digital trading
Digital trading/eCommerce refers to ordering, buying, selling and paying for products and services using the internet.
What are the advantages of digital trading to businesses?
Cost effective way of promoting the business to many customers, through search engine listings.
Provides access to a global market. Increased sales due to a larger market and the fact that people can trade digitally 24/7/365.
Website information can be updated quicker than business documents, such as catalogues.
Some businesses will not need a high street location or expensive showrooms, this is a major cost saving.
What is the other name for digital training?
eCommerce
What are the disadvantages of digital trading to businesses?
Adds additional legal and security issues.
Costs associated with the design, maintenance and updating of the website.
Technical difficulties can lead to a poor corporate image. Security concerns can be a problem, especially when dealing with people’s money or personal details.
Increase the level of competition faced by the business
What are the advantages of digital trading to customers?
May benefit from lower prices due to reduced costs placed on the business.
Can shop from the comfort of their own homes. Can shop at a time convenient to them – 24/7/365.
Have their products delivered without the inconvenience of visiting a shop.
Can access important information, eg price comparison, online reviews
What are the disadvantages of digital trading to customers?
There will be a time delay between ordering the item and the delivery of it, this can also be expensive.
Not all customers may have access to a computer or the Internet, or indeed have the necessary skills to navigate it.
In-secure websites credit card or personal details could be intercepted. Reliance on technology functioning properly.
Products may appear different on the website, meaning goods will have to be returned and postage costs paid
What are the 4 internal recruitment methods?
Email
notice boards
intranet
company newsletter
What are the advantages to internal recruitment?
Employee’s abilities are known already.
Motivational.
Quicker.
Shorter induction.
Less expensive.
Reduces risk of employing wrong person
What are the disadvantages to internal recruitment?
Limited range of applicants.
No new ideas or skills brought into the business.
Staff resentment due to jealousy/rivalry.
Vacated position will need to be filled
What are the 4 external recruitment methods?
Internet,
Job Centre,
Media,
Private Recruitment Agencies
How can the media be used as an external recruitment method (this should include what type of media)?
Newspaper and magazine advertisements. Jobs which require limited skills are advertised locally, while more specialist jobs are advertised more widely, perhaps even in specialist magazines.
How can the internet be used as an external recruitment method?
There are several websites on the internet which advertise a range of jobs. Many firms also have their own websites on which they advertise their vacancies. Advertising on the internet is not expensive and has a wide audience.
How can job centres be used as an external recruitment method?
These are found in major towns and are government operated. They display jobs on cards either in the window or inside the building on notice boards and people seeking work are encouraged to come in and look around. The staff will arrange appointments with firms for people who are interested in a particular job.
How can private recruitment agencies be used as an external recruitment method (this should include the type of employment that would use them)?
They are common in secretarial work, nursing etc. A firm looking for staff will approach an agency, which will supply workers who are interviewed by the agency, the firm or both. The agency gets a commission related to the salary of the person they have found for the firm.
Advantages of external recruitment?
Large choice of applicants.
‘New blood’ (new ideas, more willing to make changes). Overcomes jealousies.
Insight into other firms
