Topic 3 Flashcards
Hilmi Megat has a personal website.
Hilmi uses the website to tell people about the places that he has travelled to.
Hilmi uses a web-hosting company to host and support his website.
The company provides software tools to make both static and dynamic web pages.
Give three differences between static and dynamic web pages.
*
static page content is fixed, dynamic
alters with user actions (1)
*
dynamic pages use a fixed format/template
while static pages can all be different (1)
*
static written in HTML, dynamic written in a
server-side scripting language/PHP/ASP/JSP (1)
*
static code/HTML is read/displayed by the browser/
client computer, dynamic is a server-side process (1)
*
static content (usually) held in one location,
dynamic page content called (by script)
from other files/data source(s) (1)
*
dynamic, easy to add new features, such as
a data feed, to an existing web page
(whereas the content for static
pages is hard coded) (1)
*
database can be used by dynamic pages to
supply content (whereas the content for
static pages is hard coded) (1)
A magazine is published on a website as well as on paper.
Customers use a web browser to read the magazine and also to manage their accounts.
(i) State one reason why the use of encryption makes data more secure.
To prevent criminals from making use of
any data they may (fraudulently) acquire
(1)
Only people with the key can
decrypt/understand/access the data (1)
The data cannot be understood by
unauthorised people (1)
Tanvik makes and sells decorative candles.
He wants to expand his business by creating a website for online sales.
The website can be built using static or dynamic web pages.
Describe one difference between static and dynamic web pages.
Static written in HTML (1), dynamic written in a server-side scripting
language/PHP/ASP/JSP (1)
Static code/HTML is read/displayed by the browser/client computer (1),
dynamic is a server-side process (1)
Static pages are hard-coded (1) dynamic page can get content/new features
from a database/data feed (1)
Static pages always display the same content/are written in HTML (1) dynamic
pages can display different content based on user interaction/scripting/a
(backend) database/programming (1)
Sanjeev writes short stories for magazines. He does not have a permanent position
and only gets paid when a story is published. Some stories are commissioned by a
magazine’s editor, others are submitted in the hope that they will be accepted and
published.
Sanjeev researches material for his stories by using the internet. He also has an active
social media presence for his work and personal life.
By using the internet, Sanjeev has generated both an active and a passive digital
footprint.
Evaluate the advantages and disadvantages for Sanjeev of the digital footprints that
he has generated.
You should consider:
- the impact on Sanjeev’s working and personal life
- how Sanjeev should manage his footprints going forward.
Active footprint (generated when Sanjeev deliberately releases /
shares personal data, e.g. on social media).
Advantages:
*editors can more easily find Sanjeev to
°offer work
see examples of his writing
see what styles, genres etc. he can write in
*helps protect Sanjeev from:
fraudulent activity
plagiarism / claims of plagiarism
other legal issues such as copyright
*allows companies to personalise Sanjeev visits to their sites,
for e.g. special offers, suggested products.
Disadvantages:
*adverts / offers may be based on Sanjeev’s research
and not be wanted for his everyday life
*personal data can be monetised without Sanjeev’s
knowledge / permission
*companies may’personalise’ by increasing prices based on a
perception of Sanjeev’s wealth / status
*analysis of an active footprint can reveal more information than
Sanjeev had intended to share
*privacy problems
Passive footprint (generated when Sanjeev visits sites, performs transactions.
e.g. cookies, logfiles).
Advantages:
enhanced experience, e.g. search fill, location awareness
helps protect Sanjeev from:
credit card fraud
attempts to log in to his accounts, e.g. email, shopping
Disadvantages:
*privacy problems
no control over what is collected
information may end up in wrong hands, e.g. credit card numbers, account numbers
embarrassing / inconvenient material may be collected
may impact on non-internet activities. Footprint may be used by companies dealing with e.g. credit references, rental agreements.
Managing the footprints going forward:
*keep personal / work accounts separate / separate accounts for different functions
don’t use same user names for multiple accounts / set up multiple profiles
security measures / clearing cookies / browser add ons to prevent tracking
deliberate management of active footprint(s) to suit Sanjeev’s purposes
use of anonymous / private browsing / secure browser (add ons)
Tanvik makes and sells decorative candles.
He wants to expand his business by creating a website for online sales.
A friend tells Tanvik that he could get more online sales of his candles by improving the digital footprint of his business.
Discuss how Tanvik might improve the digital footprint of his business.
Answers should be in the context of improving a digital footprint to get more online
sales.
Search engines:
use search engines to see what is already on the internet
note any positive mentions and any negative mentions
address both positive and negative
Social media:
be proactive
be positive, helpful, supportive etc.
avoid making negative posts
consider creating new, unencumbered accounts for the business instead of
using personal ones
Correct negative mentions where possible:
*
don’t engage in protracted posting with false information/news, that would
raise the information’s visibility
always be truthful
be willing post corrections/apologies
Raise awareness:
post interesting, not spammy, information on suitable sites
engage with professional/craft related/candle related forums or groups
Hilmi Megat has a personal website.
Hilmi uses the website to tell people about the places that he has travelled to.
Hilmi’s website only has static web pages. He is thinking of converting the website into a dynamic one.
Discuss the advantages of using dynamic web pages instead of static web pages.
Responses should be in relationship to the context of
the question (advantages of dynamic web pages)
responses may look at one aspect in depth
or cover elements of more than one.
Ease of use by web author Hilmi:
easy to create structured / organised pages
does not need to know HTML
no need to recode pages to change content
*
can connect to a database / data source allowing
the use of a content management system
*
no or reduced costs / time when changing page content
Responsive to users:
*
pages are filled / sorted according to user actions
interactive actions allow help user engagement
able to respond to / accommodate different
screen sizes / resolutions
Other:
content can respond to:
°
cookies
time of day
locational information
better for SEO
Gathii has a blog. He writes articles about wildlife photography for his blog.
He has a large following and thinks he can make money from his blog.
State two ways in which Gathii could monetise his blog.
pay-per-click advertising (1)
paid advertising/ product placement in the blog
(articles) (1)
selling of customer data (1)
a subscription for access to the blog (e.g. extra
articles, higher resolution images, access) (1)
asking for donations (1)
sponsored content (1)
*selling/licensing content (images, text, or
products) (1)
Gathii has a blog. He writes articles about wildlife photography for his blog.
He has a large following and thinks he can make money from his blog.
Gathii is a member of an international photography forum.
One benefit of being a member of the forum is that Gathii can make posts about his blog.
Describe two other benefits to Gathii of being a member of the forum.
can get feedback / criticism / comments on photos
(1) which will help him improve technique / style /
quality (1)
can pick up ideas / suggestions for
content/images (1) that can be exploited / written
about in his blog (1)
can build (professional) relationships with other
photographers / possible clients (1) allowing him
to sell/shoot images for money/other benefits
can build a name/reputation for himself / his
images (1) outside of his blog (1)
can get support / answers to photography
problems (1) from the combined experience of
other forum members (1)
can get support / answers to blog problems (1)
from the combined experience of other forum
members (1)
can get information about events (1) in a
photography related context e.g. exhibition,
workshop (1)
Alex is a university student, studying biology. He has joined an online community to help his studies.
Online communities have operating costs.
Give two ways in which an online community could be monetised.
Give two ways by which an online community could be
monetized.
Award one mark for each way to a maximum of two marks:
use of customer data with targeted advertising (1)
(pay-per-click) advertising (1)
selling of customer data (1)
paid subscriptions/paywalls (1)
*
sponsored content (1)
ask for/accept donations (1)
sell (related) merchandise (1)
Examples:
charge an access/membership fee (1)
have advertising on the online interface/website (1)
*
*license content such as (Biological) images/blog posts (1)
Dylan has found his first job in an IT department. He is deciding whether to join an online community of other IT professionals.
Evaluate the advantages and disadvantages of Dylan joining an online community for IT professionals.
Responses should be in relationship to the
context of the question.
Privacy
True privacy can be controlled only by the
individual user through their settings.
Members may be giving away some
rights to privacy (knowingly or
unknowingly).
Once information is published in an online
community, it is very difficult to get it
removed.
Content of exchanges may be analysed to
generate profiles to be used for other
purposes (monetisation).
Introductions/links can be made between
different people in the community,
forming networks.
Unsolicited contacts from other members
of the community.
Profiles could be cloned and abused.
Monetisation opportunities
Online community owners may sell
membership details stored in database.
Online community owners may data mine
membership details to identify targets for
promotions.
Online community owners may add
advertising to website interface to
promote click-through revenue.
Online community owners may sell
advertising space on website directly to
merchants.
Online community owners may advertise
services, some of which may be targeted
and helpful.
Members can keep CVs updated online
for potential employers to see.
Trustworthiness
Members may rank the trustworthiness or
knowledge of a contributor based on
votes from the community.
Popularity might not be a good proxy for
accuracy or reliability.
Popularity of contributors might drive
other users to the site which could create
a more vibrant and supportive
community.
Professional development
Contacts in other companies can be
made, which may lead to further
employment.
Courses and workshops may be
offered/advertised, which could be useful
for learning.
Other professionals could be called on for
help/support/discussion/develop
knowledge in new areas.
Alex is a university student, studying biology. He has joined an online community to help his studies.
Many educational organisations such as schools and universities provide online learning environments that are used locally and remotely.
Alex’s university biology course includes fieldwork.
One fieldwork task is to study plants in their natural habitat in an area 500 km from the university.
He needs to work on other parts of his course whilst he is away and meet deadlines.
His accommodation has internet access but there are no university staff or support services on site.
The university provides an online learning environment for all students.
Discuss how the online learning environment could help Alex.
Answers should be in the context of Alex using an online
environment when working remotely.
improved flexibility
can work wherever there is internet access
can work across time zones/differences
can work to own schedule - field work during the day
and catch up on studies in the evening or when not in
the field
may need to be at the location for some time for
observation of plant growth
improved support
*able to stay in touch with tutors/students who are not at
the field work location
supervision of studies
queries about the field work or other tasks
submit drafts
maintenance of links will help mental wellbeing and
motivation
able to access (university) resources such as the library.
online publications, image banks and through that to guided
links to other publications
access to recorded lectures
access to live or recorded seminars and tutorials
able to submit work for review/grading without
postage/return to university
