Topic 2.1 Growing the business Flashcards
What is internal growth?
is when a business grows by expanding it’s own activities
What is a positive of internal growth?
relatively inexpensive, generally means the firm expands by doing more of what its already good at
What is a negative of internal growth?
it is slow, it won’t work for a business that wants to grow quickly
What are the two methods of organic growth (internal growth)?
- targeting new markets
- developing new product
What is external growth?
usually involves a merger or takeover
What is a merger?
when two firms join together to form a new (but larger) firm
What is a takekover?
when an existing firm expands by buying more than half the shares in another firm
What are the four basic ways a firm can merge or take over another firm?
- join with a supplier
- join with a competitor
- join with a customer
- join with an unrelated firm
What are the chances of a merger or takeover being unsuccessful?
more than half
What is a negative to a business being merged or taken over?
it can create a bad feeling, especially if the firm didn’t agree to being taken over
What can merging and takeovers often lead to?
cost-cutting
What will happen to the output if the firm expands?
increases
What are the different reasons for economies of sales happening?
- larger firms need more supplies, so will buy in bulk = get a cheaper unit price
- larger firms can afford to buy and operate more advanced machinery which makes progress faster or cheaper = not as many staff
- the law of dimensions means that’s 10x as big will be less than 10x expensive
What are the risks of expanding it’s economies?
the risk of diseconomies of scale = are areas of growth can lead to increases in average unit costs
What are the 3 negatives of a big firm?
- the bigger the firm the more expensive it is and harder to manage
- more people = harder to communicate = demotivated staff, communication takes time, productivity goes down
- production processes may be more complex and more difficult to coordinate