Topic 1.5 Understanding external influences on business Flashcards
What is a stakeholder?
anyone who is affected by a business
Who is the most important stakeholder?
the owner
What is e-commerce?
using the internet to buy or sell products
What is an advantage of e-commerce?
firms can reach wider markets compared to just having traditional shops
How can e-commerce be convenient to customers?
they can buy products from all over the world, at any time of the day and they don’t have to spend time queueing
Why have firms had to adapt?
the changing world, they had to build websites, hire IT specialists and develop systems to distribute products
What are all the ways a business can communicate with their stakeholders via the internet?
- websites
- mobile apps
- live chats
- video calls
What is a pro of using social media?
easy to share info, free advertisement and can quickly get in contact with their employees or customers
What are all the different digital payment methods?
online payments, chip and PIN, contactless payments
What is a pro of using digital payment methods?
they are quick and easy meaning it will encourage customers to shop more with the firm, it also means the firm can serve more customers
How has technology changed the way businesses operate?
- firms must adapt to changes in tech
- use to carry out processes
- adapting to tech is pricey
- affect a businesses marketing mix
What is the law about the minimum employers have to pay their staff?
workers aged 22 and under but of school leaving age have to be paid by the National Minimum Wage
What is the law about being payed when over the age of 23?
have to be paid by the National Living Wage, slightly more than minimum
What does NMW and NLW mean for firms?
they cannot underpay their staff
What is the result of a firm not paying their staff enough?
they can be fined, as well as bad publicity
What is a pro of NMW and NLW?
better motivated staff and increased productivity
What is a con of NMW and NLW?
it increases the firms costs
What is the discrimination law about?
people cannot be overturned purely for their race, age, sexual orientation, religion or disabilities
Besides recruitment, what is the other main equal opportunities issue?
all employees must be paid the same if they do the same job
What is the result of a firm discriminating against someone?
the company could be held responsible