Topic 1.1 Enterprise and Entrepreneurship Flashcards
What is business enterprise?
the process of identifying new business opportunities, and taking advantage of them
What does all business activity need?
a purpose
What purposes can a business provide?
- goods and services
- meet customer needs
- add value to existing product
How can a business add value to a product?
- make product more convenient
- build a good brand image
- improve design and quality
- unique selling point
What does a business constantly need to be doing?
adapting to the changing world
How are new business ideas brought upon?
- changes in technology
- what customers want
- good or service
What does an original business mean?
no other business has come up with the same concept
What does a business adaptation mean?
changing an already existing product, make it more relevant
What is an entrepreneur?
someone who takes risks of enterprise activity
To successfully run a new business, what must an entrepreneur be able to do?
- organise resources
- take risks
- make business decisions
What are some risks of running a new business?
- borrowing money from banks or other investors
- lack of security, lose their business and job = bad quality of life
- business failure
What are some rewards of running a new business?
- business success
- profit
- independence