Topic 1 - Eisenhower onwards Flashcards
when was Eisenhower president and under what party (IKE)
1953-61
Republican
- he served two terms
sum up Eisenhower
- ex military man so who better to deal with overseas military affairs
- he ends Korean War (draw)
- he kept South Korea democratic which is what Truman tried to do but was called weak and communist
- sacks Jo McCarthy - red scares disappear
why was Eisenhower elected and re-elected
- supreme commander of the allied forces in SWW - highly regarded and ace military strategy
- military background
- democratic failures like Wilson and Truman - went to war and red scares
- ends the Korean war in 3 months
- deals with communism and fear dies down
- sacks Mc Carthy
what was the impact of Eisenhower’s military background
- highly regarded
- a strong military strategy was essential at this time
- calm tensions
- trusted
- the above meant no issues with Congress and media
- communist fears at this time settled by the fact he was a war general
what was the domestic policy of Eisenhower
- low taxes
- laissez faire
- golden 50s
- 1957 Federal Highways Agency Act
- Little Rock, Arkansas - got army to walk 9 AA to school - direct intervention in CR - sends in 10,000 paratroopers
what was the impact of Eisenhower’s 1957 Federal Highways Agency Act
- allows the American Dream
- join states together to connect the nation
- $50 billion
- travel easier - more in country trade and commerce which benefits the economy
- more ways of travel
- car manufacturing increase
- tourism - spend money - Disney world opened in Cali in 1955
- suburbia - American dream - improve social standing
- Levitt brothers built suburbia (AA banned)
- it was also a precaution in case America was attacked by nuclear bombs - escape quicker as less backlog of cars and traffic jams - increase national security
what was the foreign policy of Eisenhower
- ends the Korean war
- starts US involvement in the Vietnam war - in 1954 he sent financial aid - but when you first get involved its hard to not get further involved
- met with Soviet Pres Khrushchev in USA - seen as a landmark meeting when tensions high - Khrushchev wasn’t met nicely - re-sparked tensions and people chanted at him - mistake by Ike
- he loses the space race which scared the Americans
discuss the style/personality of Eisenhower
- sympathies for CR
- overly nice
- clear with what he was doing
- worked well with congress
- invisible hand presidency - got things done behind the scenes without people knowing - he didn’t let issues build up or get in the media - quick
- big deal with media relations
- he hired a media appearance manager - realised he needed them on side so they don’t attack him
- also war hero so good with them anyway
- media minimised problems due to this
- he was a good orator - confident - smiley
why was Eisenhower the ‘perfect’ candidate for the 1950s
- war general so perfect person to end the Korean war and Red Scares
- Republicans thrive in periods of economic success - golden 50s
how did Eisenhower conduct his Presidential affairs
- invisible hand - quickly behind the scenes and away from the media
- organised - worked well with congress
why was Eisenhower so popular
- war general
- understood the requirement to work with the media and have a media façade - hired a media manager
- overly nice
- he was clear with what he was doing
- ended the Korean war after three months
- worked well with congress
- people trusted him
why did the economy thrive during the 1950s
- still thriving from the SWW
- no more red scares - no more workers protesting
- 1957 Federal Highways Agency Act - increase travel and tourism - in country spending - boost economy
- republican ideologies are effective post war
when was the presidency of JFK and what party was he
- 1961-63
- Democrat
why was JFK elected
- popular/confident/harnessed the media
- poised/charming performance during the four debates
- telegenic appearance
- no real reason why Republicans lost in terms of their ability as Ike was a good president, but is VP Nixon lacked style
- said he would get the USA moving again and it would have strength/will to resit communism world wide
- Area Redevelopment Act - help AA get better living conditions - wins minority vote - champions the CR Acts
- New Frontier - poor vote
- lower taxes so gets rich vote as well as poor
what was JFK’s New Frontier
- helped with welfare changes for the poor like higher minimum wage - large wealth gap in the 50s
- he pushed through the Equal Pay Act 1963 - ground breaking but it was only in certain industries - not service industry like waitressing as get tips - but most women wok in the service industry and couldn’t get other jobs
- £435 mil for jobs and training
- lower taxes
what was the domestic policy of JFK
- 1961 oversaw launch of peace corps which sent young volunteers to underdeveloped countries all over the world
- was slow to commit himself to the CR cause but was eventually forced into action sending federal troops to support the desegregation of Mississippi Uni after riots left 2 dead
- announced intention to propose comprehensive CR bill and endorsed the march on Washington 1963
- championed CR acts
- Equal Pay Act
- New Frontier
- $435 mil for jobs and training
- Area Redevelopment Act
what was the foreign policy of JFK
- promised to reinvigorate it relying on a flexible response to change situations and exploring options ignored by the staid and conservative Ike
- April 1961 - approved the plan to send 1400 CIA trained Cuban exiles on an amphibious landing in Bay of Pigs, Cuba - failure - tried to make it look like the USA weren’t involved and did get the media on side - escalates tensions - could have ended in nuclear attack
- June 1961 met with Khrushchev
- Cuban Missile Crisis - USSR put nuclear missiles in Cuba and USA retaliated and put them in Turkey
- sends assistance to Vietnam
what was the style/personality of JFK
- before the first debate Kenney met with producer to discuss set design/camera placement - wore a blue suit/shirt to cut down glare - appeared sharply focused on grey background
- Nixon wore a grey suit and blended in
- JFK spoke directly to cameras and national audience - Nixon addressed JFK
- charm offensive
- master of buzz phrases
- youngest pres
- Telegenic
- represented the American Dream
- good a talking his way out of things and getting the media on side
discuss the media debate of 1960 between JFK and Nixon
- those watching (TV) preferred JFK, those who listened on radio preferred Nixon - without his image Kennedy wasn’t as powerful
- JFK dressed more appropriately - fitted suit
- he spoke at every possible time for as long as possible
- Nixon spoke for short amounts of time, just agreed with Kennedy
- Nixon visibly awkward - ill/sweaty
- 3 TV debates but only 1 mattered - after the first one everyone already made up their mind - their vote had gone to Kennedy
- Kennedy spoke to the people
- Nixon spoke as if to Congress but the public didn’t understand the stats and words
what was the impact of the cold war upon the presidency (more korea)
- American Dream demanded cooperative, fair, self-regulating Gov, behaviour in the Korean war contributed to start of disillusionment with presidency
- deepened under later presidents
- 1960s seen as decades when Americans came to lose faith in their pres, gov and themselves
- 1960 some 70% trusted gov most of time
- 1974 dropped to 40%
- hostile media, and scandals added to this mistrust
when was the Vietnam War
- 1955-75
sum up the Vietnam War
- the US entered Vietnam as the great capitalist super power but left with a humiliating defeat and high casualty rate
- US public divided over it
- proved to be the longest most debilitating war for the USA
- only war USA ever lost
- had far reaching consequences some of which even persist today
- Americans lost confidence and faith in their government - no one wanted another war
- shattered SWW success
what is confidence :)
confidence is KEY :)
impact of the cold war on the presidency (Vietnam)
- cast shadow over 4 respective presidencies
- forced each of the pres to make unpopular domestic policies
- due to power of pres in foreign affairs they were seen to be wholly responsible for unsavoury acts of war
- e.g. LBJ faced chants of Hey Hey, LBJ, how many kids did you kill today? as he sent more troops to Vietnam without Congress approval
- American citizens humiliated by such a ‘dirty war’
- following Vietnam, wars enacted by presidents were scrutinized more thoroughly
define liberalism
an attitude of mind and heart, pursuit of freedom and justice that all men desire
to protect and enhance the freedom and rights of the individual
why was JFK elected in relation to liberalism (counter-culture)
- in the 1906 election people voted for change by voting for the young, fresh thinking, vibrant, progressive Kennedy
- championed CR/welfare/new foreign policy
- inaugural speech was defined as world changing
- he took a risk with championing welfare as it wasn’t a priority and in 60s America not even close to racial equality
why did liberalism (counter-culture) take place - social aims
- following a decade of nervous uncertainty due to red scares/violence/nuclear attack fears many people became disillusioned with the political scene
- 50s good economically but not socially
- liberals believed government intervention could improve society
- suburbia living - poor wanted it, too much pressure to conform, rebellious youth against their parents
- music
- carry on JFK legacy
- end materialism
- female rights
- believed if they behaved different so would society
what were the political aims of liberalism
- equality - end to V war and draft
- positive discrimination - giving minorities jobs whether they deserved them or not - address inequality but creates resentment as people who worked hard to reach the top screwed over
what impact did Liberalism have on domestic policy
- positive discrimination
- 1964 CR act
- 1965 VR act
- LBJ’s Great Society Welfare Scheme
when was the presidency of Lyndon B Johnson and what party
1963-69
democrat
why was LBJ elected and re-elected
- succeeded JFK’s last year
- them re-elected for his own term
- Great Society - an extension of the New Frontier - war on poverty
- sympathy to democrat party as JFK killed
- good record from last year of Kennedy so elected for his own term e.g. 1964 CR act
- he could have stood for another term and been pres for 10 years but chose not to
what was the domestic policy of LBJ
- VR act 1965 - not just for AA but openly gays can’t vote
- CR act 1964 - can’t discriminate against gender/religion etc… didn’t apply to gay rights though
- Great society
what was the foreign policy of LBJ
- 1965 sends army to Vietnam
- Vietnam went from bad to worse under Johnson - agent orange/massacre
- he chose guns over butter - GS had to be scrapped to pay for war which made him very unpopular
what was the style/personality of LBJ
- poor media appearance
- lacked it
- overshadowed by Kennedy who was so good and set a precedent LBJ couldn’t follow
- avoided the media towards the end of his presidency - cowardly image
- confidence was key at this time and he didn’t have it
discuss confidence as key :)
- if confidence falls the economy will struggle - huge economic crisis in 70s e.g.
- got to be confident in all areas - war, economy, welfare
- presidents need to instil confidence
what four key issues did LBJ face
- vietnam war
- civil rights
- inflation
- counter culture (liberalism)