Top Strategies to Help You Tackle UX Design Projects

Question 1

Design Thinking

Answer 1

An iterative process focused on developing better solutions to design problems

An iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.

Question 2

Design Thinking revolves around a deep interest in developing an understanding of the

Answer 2

people for whom we’re designing the products or services

Question 3

Design Thinking helps us observe and develop _____ with the target user

Answer 3

empathy

Question 4

Design Thinking involves ongoing ________: sketching, prototyping, testing, and trying out concepts and ideas.

Answer 4

experimentation

Question 5

What are the five phases of Design Thinking?

Answer 5

1. Empathize- with your users
2. Define - your users’ needs, their problem, and your insights
3. Ideate - by challenging assumptions and creating ideas for innovative solutions
4. Prototype - to start creating solutions
5. Test -solutions

Question 6

Humans naturally develop patterns of thinking modeled on

Answer 6

repetitive activities and commonly accessed knowledge

Question 7

Schemas

Answer 7

Organized sets of information and relationships between things, action and thoughts. that are stimulated and initiated in the human mind when we encounter some environmental stimuli.

Question 8

Why do schemas prevent us from seeing a problem in a way that will enable a new problem solving strategy?

Answer 8

It is because it’s stimulated automatically, this can obstruct a more fitting impression of the situation.

Question 9

Design Thinking is an _____ and ___-_____ process.

Answer 9

iterative and non-linear

Question 10

Design Thinking is a problem-solving approach specific to _____.

Answer 10

Design

Question 11

What is the correct sequence of activities in the design thinking process?

Answer 11

Multiple iterations of Empathise, Define, Ideate, Prototype, Test

Question 12

Activity-centered design

Answer 12

Concerned with identifying the tasks users perform with a product.

Question 13

Activity-centered design approach is based on the assumption that

Answer 13

This approach is based on the assumption that design should focus on the user’s tasks and try to make them as simple as possible.

the activities users are to perform with a product determine the overall user experience.

Question 14

Activity-centered Design encourages the designer to generate products according to the

Answer 14

user’s tasks and how they will go about satisfying their aims and objectives, rather than attempting to accommodate the user.

In essence, activity-centred design assumes the user will learn to adapt if the product is designed according to the intended activities and tasks.

Question 15

Every activity can be seen as a series of

Answer 15

tasks, or sub-tasks, which are comprised of one action or more, and every one of these actions has one or more operations.

Question 16

Activity Theory

Answer 16

A descriptive meta-theory that attempts to explain human behaviour in terms of an individual’s environment and the social reality they operate within.

Question 17

What are the pros to Activity-centered design?

Answer 17

+ve When a product allows the user to carry out a number of complex activities, it is important to investigate exactly how the user might tackle such problems in their natural environment. Focusing on the component stages of such activities and asking a sample of users what they might expect, want or need at each of these stages crystallises exactly what is necessary and what you might provide in your product.
+ve Actions can be made more efficient. For example, users may have developed methods of interacting with a system to complete an action with multiple clicks; with activity-centred design the new system could provide the user with a simple, one-click method, which allows them to be more efficient.
+ve The flow from task to task can be improved. Users rarely use a product to carry out one action in isolation; instead they are constantly shifting from one task to another. An activity-centred design approach can help the designer establish which tasks are often performed consecutively and identify means of easing the transition from task to task.

Question 18

What are the cons to Activity-centered design?

Answer 18

• ve Does not offer a global approach to user experience. By which we mean, focussing on specific activities diverts attention away from the overall user experience. A product may provide the user with a quick and efficient way to achieve a number of their goals, but this approach does not guarantee a pleasurable, effective or consistent experience. Therefore, a solely activity-centred design approach is not recommended for large-scale projects with many different factors contributing to the usability of the product and the user experience.
• ve By focussing on the user’s activities you may miss useful insights. For example, this approach tends to assume users are unskilled or lack experience, with the aim of simplifying the design. However, many users are skilled and experienced, and they may have developed effective strategies with alternative designs.

Question 19

Activity- centered design focuses on

Answer 19

Specific tasks, not the overall experience.

Question 20

Is solely using the activity-centered design approach a recommended approach for a truly global view of the user experience?

Answer 20

NO because it only focuses on the user’s specific tasks

Question 21

Who created the method Design Sprint?

Answer 21

Google

Question 22

Design Sprint uses the process

Answer 22

Design Thinking

Question 23

Design Sprint has 5 phases each phases can take up to

Answer 23

1 day or 8hrs

Question 24

What are the 5 phases of Google’s Design Sprint?

Answer 24

1. Understand
2. Sketch
3. Decide
4. Prototype
5. Validate

Question 25

The design sprint team consists of

Answer 25

A diverse team with equal representation across specializations

Question 26

The purpose of a design sprint is…

Answer 26

To solve a specific design problem that might be part of a larger problem within 5 days

Question 27

What are the five rules to help you form and maintain a comparative mindset?

Answer 27

1. Identify the need: Every design is a solution to a particular need.
2. Identify the real competitors: Whether it’s a direct or indirect competitor, ask yourself exactly what you are making a comparison with.
3. Compare through criteria, not persona preference: Every comparison implies judgment against a set of criteria or values. In order to be objective and not biased by personal preferences, your comparisons can be made on the basis of heuristics (rules) that are scientifically and empirically derived through research and practice.
4. Blind imitation is the most certain path to failure: You might be tempted to think that you can skip all this work because someone else already did it, but they did it for their problem, not yours. So, before you imitate, think very, very carefully about how well your problem truly matches that of the original designer. Pay particular attention to how your situations differ in terms of the needs of the users, as well as the realities that designer faced at the time
5. There is no substitute for user testing: whether you are assessing a new design you came up with yourself or designs created by others, the only way you can truly know whether they are successful is to test them with real users and in realistic settings.

Question 28

What is the purpose of a competitive analysis in UX?

Answer 28

To critically assess how others have solved design problems similar to yours and identify opportunities and weakness(es) so as to improve your design

Question 29

When you come across a great-looking bit of design, you should…

Answer 29

Examine why the design works and where it breaks down, based on your knowledge of usability heuristics and the intended problem/audience.

Question 30

What are the four core strategies in UX design?

Answer 30

1. User-Centered Design
2. Design Thinking
3. Activity-Centered Design
4. Design Sprints

Question 31

A UX Design team…

Answer 31

Flexibly jumps between strategies during a product’s development to overcome challenges as they arrive.