How to Build Your First UX Design From Start to Finish Pt.1: Empathize & Define Flashcards
So as to be able to apply the Design Thinking process in the design of great user experiences, the UX designer must…
Become familiar with all of the tools and techniques for each phase and be prepared to adapt them to the needs of the project at hand.
What is the general flow of interaction design process?
- What user needs/wants
- Analysis
- Design
- Prototype
- Implement and Deploy
Iterative design is common for interactive systems because…?
Designers never get it right the first time.
What is the first stage of an interaction design process?
Requirements – finding out about people and what they want
Design is…?
Achieving goals within constraints.
What is the hardest part of the design process when your time and budget are limited?
Deciding which problems to solve
If we are to empathize with users, we should always try to adopt the mindset of a
beginner
As design thinkers, we should do our best to leave our own _______ within us.
assumptions
What?
How?
Why?
What”, we record the details (not assumptions) of what has happened.
In “How”, we analyze how the person is doing what he/she is doing (is he/she exerting a lot of effort? Is that individual smiling or frowning?).
In “Why”, we make educated guesses regarding the person’s motivations and emotions.
What are extreme users?
Users that are unlikely to use your product or are far from your demographic.
What is the purpose of engaging with extreme users?
It’s not to develop solutions for those users, but to sieve out problems that mainstream users might have trouble voicing.
Why should a design team share their inspiring stories?
Each person in a design team will collect different pieces of information, have different thoughts, and come up with different solutions. For this reason, you should share your inspiring stories to collect all of the team members’ research, from field studies, interviews, etc. By sharing the stories that each member has observed, the team can get up to speed on progress, draw meaning from the stories, and capture interesting details of the observation work.
Engaging with extreme users allows us to empathize with users because:
Extreme users tend to voice problems that mainstream users feel but have a problem explaining.
Assuming a beginner’s mindset is important when trying to empathize with users because:
It allows us to drop our assumptions and observe with a fresh pair of eyes.
Why are interviews a great way to emphasize with your users?
Interviews can give you an in-depth understanding of the users’ values, perceptions, and experiences.
User interviews are often referred to
semi-structured interviews
What are semi-structured interviews?
Structured in that you prepare a set of topics you would like to cover during the interview, but still open enough that you can follow leads in the conversation and change the order of topics.
What are the advantages of a semi-structured interviews?
The advantage of the semi-structured interview approach is that you can define a predetermined set of topics that you know to be relevant to your project before you conduct the interview, but you can also explore topics that you had not previously thought relevant.
When are User-interviews often conducted?
The exploration phase of a design project, before a clear concept has been defined or before a major redesign.
Why shouldn’t you expect your participants in a user interview to give you an answer on the precise steps they normally go through when they make a grocery list?
It can be difficult for users to tell you how they use products or perform everyday activities, because they may not remember or they don’t know.
What are personas?
Representations of our users, who represent the goals, behaviors and motivations of real users.
T or F: Each primary persona requires a different user interface.
True
What are design research personas mostly focused on?
User needs and behaviors
What are Market segment personas mostly focused on?
Market segments and demographics