Tools Flashcards
Commercial/market metrics for NPD are:
a. Attained margin/profitability goals and IRR/ROI
b. Launched on time and product performance
c. Customer satisfaction/acceptance and met market share/unit sales goals
d. Percent of sales by new products
c. Customer satisfaction/acceptance and met market share/unit sales goals
Metrics for NPD are essential b/c you can only manage what you can measure. Thus: I. Metrics need to be specific; II. Metrics need to be applied consistently and III. what gets measured gets done.
a. II. and III.
b. I. and III.
c. I., II., and III.
d. I. and II.
c. I., II., and III.
The New to the World stratgey is defined as:
a. New products that create a new market
b. New products that improve and replace existing products
c. New products for an established market
d. Existing products to new markets
a. New products that create a new market
The program return map defines the breakeven point as:
a. Cumulative revenue equals the product launch costs
b. Cumulative profit equals the total development investment
c. Cumulative revenue equals the total development investment
d. Estimated profit equals the product launch and marketing expenses
b. Cumulative profit equals the total development investment
Program/project metrics typically measure:
a. The effectiveness of the development cycle of the NPD process
b. ROI for medium term results of program/project
c. Percent of revenue from products developed w/in the last 5 years
d. Medium term effectiveness in execution the development program/project
d. Medium term effectiveness in execution the development program/project
According to Griffin and Page, the two most useful product success measures for “new to the company” (fast follower) projects are typically:
a. Market share and IRR
b. ROI and IRR
c. Market share and new product profit revenue goals
d. Fit to business strategy and customer staisfaction
c. Market share and new product profit revenue goals
Enterprise metrics typically measure:
a. Medium term metrics that focus on effectiveness in meeting product objectives
b. Longer term factors that focus on effectiveness of the organization in new products and R&D
c. ROI of the pipeline over time
d. Measuring staffing (hours) vs. plan
b. Longer term factors that focus on effectiveness of the organization in new products and R&D
The Life Cycle concept of Sales Forecasting is:
a. A financial analysis that allows for the forecast to be a living document that is viewed over time rather than at one “point” in time.
b. A technique that produces a product price that is an average of the anticipated prices in each of the four stages of the product life cycle.
c. Considered the most accurate method for sales forecasting
d. An analysis that forecasts in all four stages of the product life cycle
a. A financial analysis that allows for the forecast to be a living document that is viewed over time rather than at one “point” in time.
Quality Function Deployment is a structured method in the development effort that:
a. Uses rapid prototyping to reduce development time and to obtain prototypes for customer feedback
b. A quality system responsible for monitoring and evaluating development policies and practices
c. A system that collects attributes which will enable generation of a modified KANO
d. Employs a matrix analysis linking what the market requires to how it will be accomplished
d. Employs a matrix analysis linking what the market requires to how it will be accomplished
Mean time between failures and unit production costs and achieving are medium-term process metrics used in what category:
a. Process metrics
b. Product/platform metrics
c. Enterprise/corporate metrics
d. Program/project metrics
b. Product/platform metrics
To assure using best practices for metrics, avoid:
a. Keeping them simple
b. Easy to get information
c. Opportunities to game the system
d. Making them transparent
c. Opportunities to game the system
Firm/Company metrics for NPD are:
a. % of sales by new products
b. Attained margin/profitability goals and IRR/ROI
c. Launched on time and product performance
d. Customer staisfaction/acceptance and met market share/unit sales goals
a. % of sales by new products
When using the Work Breakdown Structure (WBS)?
a. Use this to do a post mortem on what breakdowns occured during the project to avoid repeating those errors
b. The project should remain on time and within budget by acknowledging all work that must occur
c. One should list tasks in order that they should occur
d. The breakdown continues to as many levels as needed. Best pratice continues breakdown until tasks are small enough for one person/team to control and manage
d. The breakdown continues to as many levels as needed. Best pratice continues breakdown until tasks are small enough for one person/team to control and manage
Computer-Aided Engineering (CAE) is:
a. Using computers to carry out separate activities of the product development process at the same time rather than sequentially
b. When product design and manufacturing process development use computers concurrently in an integrated fashion, using a cross-functional team, rather than sequentially
c. Using computers in designing, analyzing and manufacturing a product or process. Sometimes refers more narrowly to using computers just at the engineering analysis stage.
d. Using specially-designed computer software that aids in the process of recording, recalling and reconstruction ideas to speed up the NPD process.
c. Using computers in designing, analyzing and manufacturing a product or process. Sometimes refers more narrowly to using computers just at the engineering analysis stage.
QFD stands for:
a. Quality Function Deployment
b. Quality Form Deployment
c. Quality Form Development
d. Quality Functional Development
a. Quality Function Deployment
According to Griffin & Page strategy metrics, new products that enter an established market are said to be:
a. Product improvements
b. Product Line Extensions
c. New to the world
d. New to the company
d. New to the company
Project management float or slack is:
a. Float or slack is the number of days over schedule the project is projected to come in
b. Float or slack allows for work order and scope changes
c. Float or slack is the amount of time an activity may be delayed from its early start without delaying the project finish date
d. Allows the project to continue on schedule and within budget
c. Float or slack is the amount of time an activity may be delayed from its early start without delaying the project finish date
The sales forecastmodel A-T-A-R stands for:
a. Available-Testing-Aware-Repeat
b. Awareness-Trial-Availability-Repeat
c. After-Trials-Always-Repurchase
d. Always-Try-Accounting-Rules
b. Awareness-Trial-Availability-Repeat
The program return map helps focus on the:
a. Breakeven point of the new product project
b. Number of units sold over time
c. The lifecycle of the product
d. Return on investment over time
a. Breakeven point of the new product project
Which process metrics are medium-term metrics that measure effectiveness in executing the development using schedule performance and economic results:
a. Process metrics
b. Program/project metrics
c. Enterprise/corporate metrics
d. Product/platform metrics
b. Program/project metrics
To reduce project uncertainty requires a risk management process with this element:
a. Risk identification
b. Risk quantification
c. Contingency planning
d. All of the above
d. All of the above
Project scope is:
a. A list of the milestones of the project in relation to the product
b. All the work to deliver a new product or service with the specified features and functions required to satisfy customer needs
c. The work breakdown structure (WBS) and the critical path
d. All the key steps needed to develop a new product or service documented in a Gantt chart with a time line and budget
b. All the work to deliver a new product or service with the specified features and functions required to satisfy customer needs
Metrics best practives have the following:
a. Detailed analysis of hard to find information
b. The more metrics the better the review
c. Focus them only on process
d. Keeping them simple and transparent
d. Keeping them simple and transparent
When using the “Brand Range” method in Sales Forecasting be sure to include:
a. A rate of acceptance and an expected purchase rate
b. A high case, a low case and an expected case
c. A best case, an expected case and a breakeven case
d. Total market size, available market size and the expected market repeat buyers
c. A best case, an expected case and a breakeven case
