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NPD > Bonus Questions > Flashcards

Bonus Questions Flashcards

1
Q

The goal of product improvement projects is usually:

a. Additions to family of products
b. Margin goals
c. Increase in IRR
d. Customer satisfaction

A

d. Customer satisfaction

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2
Q

Market-Driven refers to?

a. Using technology to solve a customer problem
b. Market research technique that determines the market sgement to target
c. Market segmentation
d. Allowing the marketplace to direct an organization’s NPD efforts

A

d. Allowing the marketplace to direct an organization’s NPD efforts

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3
Q

A project champion is?

a. A senior manager who defines the scope of the NPD effort
b. A person that leads the NPD team
c. A person who takes a passionate interest in seeing that a product is developed
d. A senior manager that closely monitors the progress of the project throughout its lifecycle

A

c. A person who takes a passionate interest in seeing that a product is developed

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4
Q

Modular Architecture is?

a. A democratic approach to design
b. An architecture in which each functional element maps into its own physical chunk
c. The process of determing the manaufacturing process that will be used
d. A graphical diagram with boxes connected by lines that shows the sequence of development activities

A

b. An architecture in which each functional element maps into its own physical chunk

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5
Q

Metrics can be defined as?

a. A matrix tool that breaks down a product by needs met and technological components allowing for targeted analysis
b. A method for measuring the effect and frequency of performance indicators
c. A set of measures used to anticipate customer needs and wants and utilize the information to match internal resources with external opportunities
d. A set of measurements to track PD and allow a firm to measure the impact of process improvements over time

A

d. A set of measurements to track PD and allow a firm to measure the impact of process improvements over time

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6
Q

The Delphi Process uses?

a. Iterative rounds of consensus development across a group of experts to predit some future state
b. Service records to build a better product
c. Alpha and beta testing techniques to develop a new product, service requirements and customer service procedures
d. New product developers from across technical fields to develop a new to the world type product

A

a. Iterative rounds of consensus development across a group of experts to predit some future state

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7
Q

The Protocol Statement drives?

a. Development and launch plans
b. Product design
c. Technical development
d. The project plan

A

c. Technical development

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8
Q

A PIC reminds us?

a. Of the goals and objectives for the new product
b. The specifications for the product
c. The the NPD process is required
d. That failure is not an option

A

a. Of the goals and objectives for the new product

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9
Q

The PIC is?

a. Key in ensuring orver time that a product or service revenue meets the needs of the organization
b. A detailed summery of all forms or resources required to complete a new product development project, including personnel, equipment, time and budget
c. Focused on the arenas in which a new product will be launched
d. The summary statement of strategy that will guide a department or project team in their efforts to generate a new product

A

d. The summary statement of strategy that will guide a department or project team in their efforts to generate a new product

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10
Q

A group method of creative problem-solving frequently used in concept generation?

a. Convergent thinking
b. Bottom up approach
c. Brainstorming
d. Affinity charting

A

c. Brainstorming

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11
Q

Customers noted as early adopters are?

a. Customers who rely on their own intuition and buy into new products early on
b. Customers used for alpha and beta tests to help determine which features will be best appreciated
c. Customers that stake out a particular product and continue to support it throughout its lifecycle
d. Customers that seek out enhanced products

A

a. Customers who rely on their own intuition and buy into new products early on

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12
Q

What two activities are the responsibilities of sr. management?

a. Strategy and metrics
b. Strategy and portfolio management
c. Opportunity identification and concept evaluation
d. Strategy and return of investment

A

b. Strategy and portfolio management

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13
Q

MArket segmentation is?

a. Often used to determine what price is appropriate for the new product in the marketplace
b. The dividing up of a market into groups of customers with similar needs
c. Thought to be important in understanding what product will serve the needs of the most people
d. A market research technique that assist organizations in determining what product to develop for the masses

A

b. The dividing up of a market into groups of customers with similar needs

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14
Q

According to Crawford and DiBenedetto, development today includes creation of?

a. Everything needed to market the product including funding, distribution, promotion and technical service
b. A product that includes every deature listed by potential customers
c. A design that is proven in the development process, alpha testing and beta testing
d. All of the above

A

a. Everything needed to market the product including funding, distribution, promotion and technical service

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15
Q

Design of Experiments (DOE) is a ?

a Statistical method for evaluating multiple product and process design factors

b. Model of the product created with a solids modeling program
c. Function in the porduct creation process where a good or service is configured and specific form decided
d. Technique performed early in the initial phase of idea generation that expands thinking processes

A

a Statistical method for evaluating multiple product and process design factors

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16
Q

Ethnography?

a. A descriptive qualitative research methodology for studying customers in relation to his or her environment
b. An exploratory research technique used to determine what type of solution will work
c. A market research method used to illicit new product ideas by noting the issues and problems faced by customers
d. A confirmatory research technique used dor studying a customer group in relationship to his or her needs and wants

A

a. A descriptive qualitative research methodology for studying customers in relation to his or her environment

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17
Q

FMEA is?

a. All activities and process associated with the testing of a new product
b. The difference between projected outcomes and dsired outcomes
c. A system that employs and integrated team effort from multiple functional disciplines to effectively develop a new product
d. A technique used in the development stage to determine the different ways in which a product may fail and evaluating the consequences of each failure

A

d. A technique used in the development stage to determine the different ways in which a product may fail and evaluating the consequences of each failure

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18
Q

Schedule compression not only impacts time but will also affect one or more of the following:

a. Project, product
b. Quality, scope
c. Scope, budget
d. Scheduling, budget

A

c. Scope, budget

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19
Q

What are some of the factors to consider when evaluating a new technology?

a. Competitive technologies
b. Is it unique
c. Availability of trade channels
d. All of the above

A

d. All of the above

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20
Q

New to the world, prospectors and 1st to market strategies want?

a. To launch platform projects as quickly as possible
b. To be the first to deliver a new technology to the marketplace
c. To provide the masses with a new product
d. To launch as many platform projects as possible to meet the demands of the marketplace

A

b. To be the first to deliver a new technology to the marketplace

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21
Q

An analyzer is?

a. A strategy that follows an imitative strategy where the goal is to get market with a equivalent or better product
b. A strategy that looks for new technologies and innovative techniques to create a new makrket and new value proposition
c. A strategy that follows an ease of use focusw/in a known product family
d. An organization that focuses on market research to lead the development of new products

A

a. A strategy that follows an imitative strategy where the goal is to get market with a equivalent or better product

22
Q

Risk mitigation is?

a. The acceptance of risk as part of any NPD project
b. The process of identifying and quantifying risks
c. Changing the plan to elminate possibility of risk ocurring
d. Actions taken to reduce the probability and/or impact of a risk to below some threshold of acceptability

A

d. Actions taken to reduce the probability and/or impact of a risk to below some threshold of acceptability

23
Q

Feature creep?

a. The ability to produce multiple versions of a product- each with different features
b. The features that provde an ease of use component to a new product
c. The ability to add more features at no cost to a new product
d. The tendency to add more capability, functions, and features than are needed

A

d. The tendency to add more capability, functions, and features than are needed

24
Q

A business case is?

a. An analysis of the business situation surrounding a proposed project
b. The case that defines the product, business plan and project as well as includes the results of the amrket, technical and financial analyses
c. Transactions with non-consumers such as manufacturers, resellers, distributos, wholesalers and retailers
d. The financial analysis of the proposed new product

A

b. The case that defines the product, business plan and project as well as includes the results of the amrket, technical and financial analyses

25
Q

What are the two times when we typically see scoring models used in NPD?

a. Product use testing and market testing
b. Market testing and test marketing efforts
c. Concept evaluation and portfolio management
d. Concept generation and concept evaluation

A

c. Concept evaluation and portfolio management

26
Q

Product platform is described as?

a. The NPD team that leads a platform development and all new products associated with that platform
b. The group of managers who serve as advisors, decision-makers and investors in a technology form which new products are launched
c. The design components that are shared by a set of products in a product family- from this platform numerous dericative products can be designed
d. The components that make up a product

A

c. The design components that are shared by a set of products in a product family- from this platform numerous dericative products can be designed

27
Q

Adoption curve refers to?

a. The phases through which consumers or a market proceed in deciding to adopt a new product
b. The early adoption of a new product by customers
c. The number of units sold at particular points in the life cycle of a product
d. An external test of pre-production products that indicates the life span of a product

A

a. The phases through which consumers or a market proceed in deciding to adopt a new product

28
Q

Which should be considered when designing ne products?

a. Customer needs
b. Ease of manaufacturing
c. Speed to market
d. All of the above

A

a. The phases through which consumers or a market proceed in deciding to adopt a new product

29
Q

Efforts to support concept generation w/in an organization should include?

a. Making sure all rules and processes are followed
b. Hiring like-minded team members
c. Finding and training creative people
d. All of the above

A

c. Finding and training creative people

30
Q

Process owner?

a. The operational manager responsible for ensuring the orderly and timely flow if ideas and projects through the process
b. The person who cuts through the red tape to assist in product development
c. The sr. manager responsible for funding NPD projects
d. The person responsible for the strategic results of the NPD process

A

d. The person responsible for the strategic results of the NPD process

31
Q

A deliverable is?

a. A task broken down to its smallest components
b. An output that shows a project team has achieved a result such as regulatory approval, pototype, business case
c. The set of activities required to complete a new product objective on time and with in budget
d. A result of the efforts of a cross-functional team

A

b. An output that shows a project team has achieved a result such as regulatory approval, pototype, business case

32
Q

Project management is?

a. A means to break projects into smaller workable units
b. A software package
c. A way to guarantee project success
d. A tool

A

d. A tool

33
Q

Rapid prototyping is often thought of as?

a. A structured method employing multiple techniques to produce prototypes
b. A process to produce working prototypes that assist in driving development
c. A process to product prototypes w/in hours or days rather than weeks
d. A quick and easy way to develop new products

A

c. A process to product prototypes w/in hours or days rather than weeks

34
Q

Short-term metrics are often focused on?

a. The product development process
b. Manufacturing capacity
c. Staffing levels
d. Distribution channels

A

a. The product development process

35
Q

A concept statement indicates?

a. A difference and how the difference will benefit customers
b. The innocativeness of the idea
c. Technology specifications
d. All of the above

A

a. A difference and how the difference will benefit customers

36
Q

Customer site visits?

a. Incorporate quantitative research methods to general solutions for customer issues and problems
b. Can be sales opportunities for current product lines
c. Represent a qualitative market research technique for uncovering customer needs
d. Are the responsibility of the marketing dept

A

c. Represent a qualitative market research technique for uncovering customer needs

37
Q

Which of the following was a new to the world product when it was introduced?

a. Microwave oven
b. Pet rock
c. Automobile
d. All of the above

A

d. All of the above

38
Q

Radical innovation focuses on?

a. A new family of products
b. High budget, high risk projects
c. Creating a new market with a new technology
d. Extensive research and development

A

c. Creating a new market with a new technology

39
Q

Financial success can be defined as?

a. Return on investment
b. The extent to which a product meets it profit, margin and return on investment goals
c. The ability of the organization to meet its goals
d. Can be described in terms of customer satisfaction

A

b. The extent to which a product meets it profit, margin and return on investment goals

40
Q

A product sponsor can be defined as?

a. The person responsible for managing an individual project
b. The sr. manager who is defined as the authority and funding source for a project
c. The sr. manager responsible for the NPD process
d. The organizational leader charged with the responsibility of executing a portfolio of NPD projects

A

b. The sr. manager who is defined as the authority and funding source for a project

41
Q

Problems with sales forecasts include:

a. New products do not have history
b. Users dont always understand what a product will do for for them
c. Competitors dont sit still
b. All of the above

A

b. All of the above

42
Q

Problem-based ideation?

a. Is a simple process for finding and evaluatng ideas
b. Does not fit well with other idea generating methods
c. Is an excellent method for discovering new technologies
d. Is a productive approach to finding and solving customer problems

A

d. Is a productive approach to finding and solving customer problems

43
Q

Product architecture can be described as?

a. The need to produce new products that are technically feasible
b. The design process associated with technical development
c. The process by which a customer need is developed into a product design
d. The ability to design and build a green new product

A

c. The process by which a customer need is developed into a product design

44
Q

Autonomous team can be defined as a team?

a. That is highly collaborative and part of the mainstream organization charged with developing new category entry type products
b. That is made up of the mostly highly skilled individuals within the organization
c. That is self-sufficient with very little link to the funding organization and is used to bring about radical innovation in the marketplace
d. That is charged with seeing a particular idea designed, developed and deployed in the marketplace

A

c. That is self-sufficient with very little link to the funding organization and is used to bring about radical innovation in the marketplace

45
Q

Derivative product is?

a. A new product change based on market research and customer service records
b. A new product that creates a new family of products
c. A new product that is a slight change or improvement
d. A new product based on changes to an existing product that modifies and/or improces some product feature

A

d. A new product based on changes to an existing product that modifies and/or improces some product feature

46
Q

Affinity charting is a brainstorming/ideation technique to?

a. A decision-making tool for complex, multi-criteria problems
b. A comprehensive performance measurement technique
c. Discover connections between individual pieces of data
d. Pre-production product use tes

A

c. Discover connections between individual pieces of data

47
Q

Life cycle cost rechnique is?

a. The total cost of designing, developing and manufacturing a new product
b. The cost of manufacturing and distributing a new product
c. The cost of designing and developing a new product
d. The total cost of acquiring, owning and operating a product over its useful life

A

d. The total cost of acquiring, owning and operating a product over its useful life

48
Q

Product?

a. Term to describe all goods, services, and knowledge sold
b. Term used to describe all the goods sold around the glob
c. Term used to describe any new item sold in the marketplace
d. Term used to describe the assets of an organization

A

a. Term to describe all goods, services, and knowledge sold

49
Q

A value proposition is?

a. A gap that a new technology can fill
b. The process of converting scientific findings from research into useful new products that the consumer will find valuable
c. A statement of the benefits a technology will bring to customers
d. A short, clear and simple statement of how and on what dimensions a product concept will deliver value to prospective customers

A

d. A short, clear and simple statement of how and on what dimensions a product concept will deliver value to prospective customers

50
Q

Crawford and DiBenedetto see those charged with the responsibility of NPD within an organziation as?

a. The go to group for current products are reaching the end of their life cycles
b. The make or break part part of the overall mission
c. A small firm within a larger organization
d. A vital part of the product management process

A

c. A small firm within a larger organization

NPD (7 decks)

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