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NPD > Process > Flashcards

Process Flashcards

1
Q

Which of the following is the best approach to developing a new product concept?

a. Start w/ an interesting technology, develop a form that gives it substance and sell the benefit to the customer
b. Envision a form of a new product, use a technology that creates that form and seel the benefit to the customer
c. Understand the needs of the customer to clarify the benefits, identify the technology that meets those needs and develop a form to deliver the technology
d. None of the above

A

c. Understand the needs of the customer to clarify the benefits, identify the technology that meets those needs and develop a form to deliver the technology

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2
Q

Which of the following is a purpose of the product protocol?

a. It communicates essentials to the dev team
b. it defines the deliverables that R&D will deliver to the final product that the customer buys
c. It defines the requirements in terms of results that can be measured
d. All of the above

A

d. All of the above

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3
Q

Product scope:

a. Consists of all the tasks involved in delivering the project on time and w/in budget
b. Involves the work breakdown structure and the major deliverables involved with the project
c. All the new features associated with a new product
d. A definition of all the features and functions in a new product or service

A

d. A definition of all the features and functions in a new product or service

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4
Q

Skipping a stage/phase in the NDP process:

a. Is typical of most NPD projects
b. Is not appropriate
c. Decreases risk and speeds time to market
d. Is OK in most situations

A

b. Is not appropriate

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5
Q

The level of uncertainty during an NPD project:

a. Is highest at the beginning and drops off as the project moves forward
b. Is low at the start and peaks during the intermediate stages/phases of the project
c. Gets progressively higher as the project moves forward
d. Is consistent throughout the project if the project plan is followed carefully

A

a. Is highest at the beginning and drops off as the project moves forward

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6
Q

A process map is:

a. A guide book of the tasks and deliverables for each stage of the process
b. A project plan that breaks down the tasks for each process stage
c. A workflow diagram that uses an x-axis for process time and y-avis that shows participants and tasks
d. Similar to a portfolio map that shows the status and progree of all projects

A

c. A workflow diagram that uses an x-axis for process time and y-avis that shows participants and tasks

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7
Q

Which of the following is low at the start, peaks during the intermediate stages or phases, and drops rapidly as the project draws to a conclusion?

a. Ability of stakeholders to influence the project
b. Level of uncertainty
c. Cost of changes in features and functions
d. Project costs and staffing levels

A

c. A workflow diagram that uses an x-axis for process time and y-avis that shows participants and tasks

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8
Q

Best practices for NPD ideas can inclue:

a. More ideas are better
b. Ideas should come from everywhere
c. Have a formal program for gathering ideas
d. All of the above

A

d. All of the above

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9
Q

In the concept generation phase of the new product process, which of the following statements below is correct?

a. Only generate one new product concept for a new product opportunity and stick with it
b. Generate as few new product concepts as possible for a new product opportunity b/c this process takes time and speed to market is of the essence
c. Generate as many new product concepts as pssible for a new product opportunity, b/c the more concepts that are generated, the higher the probability of a sucessful concept
d. None of the above

A

c. Generate as many new product concepts as pssible for a new product opportunity, b/c the more concepts that are generated, the higher the probability of a sucessful concept

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10
Q

A new product process manager is responsible for:

a. That all project managers meet process timelines
b. Allocation of resources
c. Ensuring orderly and timely flow of projects through the process
d. Success of new product launches

A

c. Ensuring orderly and timely flow of projects through the process

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11
Q

To assure that a new product launch is successful, which of the following is most important?

a. The continued involvement of each memeber of the dev team in the launch phase
b. A launch management system used to identify and track potential problems with the new product launch
c. Market testing used to confirm new product success during launch
d. None of the above

A

b. A launch management system used to identify and track potential problems with the new product launch

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12
Q

Techology-driven NPD:

a. Assists in determining which markets to target
b. Results in a platform of new products
c. Is a technology in search of a problem to solve
d. Is the colution to any NPD problems

A

c. Is a technology in search of a problem to solve

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13
Q

When we find that the NPD process is market-driven, then we:

a. Need to find a technical solution to a problem identified in the marketplace
b. Often work on problem-based ideation to find a solution
c. Need to find a solution that meets our manufacturing abilities
d. Should complete market research to understand market needs

A

a. Need to find a technical solution to a problem identified in the marketplace

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14
Q

The process owner is:

a. An executive team of senior managers that have joint responsibility for achievement of the process
b. The executive manager responsible for NPD process strategic results. Responsibilities include process through-put, quality and organizational participation
c. The process owner is responsible of the NPD process, making sure that all projects meet their agreed upon objectives
d. The senior exec of the company or division in which the NPD process is occurring

A

b. The executive manager responsible for NPD process strategic results. Responsibilities include process through-put, quality and organizational participation

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15
Q

Concept testing is used to:

a. Validate new product concepts
b. Verify specifications
c. Determine customer needs
d. Validate the marketing plan

A

a. Validate new product concepts

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16
Q

In 2003, what % of companies reported having a well-defined NPD process?

a. 65%
b. 45%
c. 75%
d. 80%

A

d. 80%

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17
Q

A flexible gate:

a. Is a term that describes gates that are built around the stages of a project
b. Is used in the stage decision portion of the stage-gate process to describe that the deliverables can be different for each project
c. Allows for a gate team to have different criteria for each project
d. Is a permissive or permeable gate in a stage-gate process that is less rigid than the traditional “go-stop-recycle” gate

A

d. Is a permissive or permeable gate in a stage-gate process that is less rigid than the traditional “go-stop-recycle” gate

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18
Q

A product protocol or product concept statement is typical of which stage to the NPD?

a. Concept generation
b. Opportunity identification
c. Development
d. Concept evaluation

A

d. Concept evaluation

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19
Q

A fuzzy gate:

a. A gate immediately after the concept generation stage to describe the situation that the ideas presented still need further dev before making a final decision
b. Allows for a gate team to have different memebers depending on the nature of the project
c. Allows for projects to proceed even though not all the stage deliverables have been completed
d. Rather than a full “go” decision, a fuzzy gate is conditional or situational with the purpose of trying to balance timely decisions and risk management

A

d. Rather than a full “go” decision, a fuzzy gate is conditional or situational with the purpose of trying to balance timely decisions and risk management

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20
Q

One way to effectively manage the NPD process is to:

a. Appoint a process manager
b. Appoint effective team leaders
c. Appoint a process champion
d. Use project management tools

A

a. Appoint a process manager

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21
Q

The fuzzy front end usually includes:

a. The development stage
b. The commercialization stage
c. The later stages of NPD
d. The earliest stages of NPD

A

d. The earliest stages of NPD

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22
Q

One of the key outputs of the stage “Launch” is:

a. Proven product prototype
b. Product introduction
c. identification of features that customers want
d. Business Case

A

b. Product introduction

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23
Q

Maturity stage:

a. Also called the dev stage of the new product process, the point where a new product concept shifts from an idea to actual development effort. The idea is mature enough for to commit resources to dev
b. Describes the point in in a product life cycle when a company should start to devlop new concepts for development
c. The 3rd stage of a product life cycle where sales begin to level off due to market saturation. Maintaining profitability becomes difficult due to heavy competition, alternative product options and possibly changing buyers
d. Describes the stage in the product life cycle when customers have accepted the product and sales are growing rapidly yielding high profits and increasing market share

A

c. The 3rd stage of a product life cycle where sales begin to level off due to market saturation. Maintaining profitability becomes difficult due to heavy competition, alternative product options and possibly changing buyers

24
Q

Senior management’s role in the NPD includes:

a. Setting strategic direction
b. Providing adequate resources and support systems
c. Supporting the NPD process
d. All of the above

A

d. All of the above

25
Q

A new product process manager is responsible for:

a. Ensuring orderly and timely flow of projects through the process
b. Allocating resources
c. That all project managers meet process timelines
d. Success of new product launches

A

a. Ensuring orderly and timely flow of projects through the process

26
Q

External sources of new product ideas include:

a. Tradeshows
b. Suppliers and partners
c. Focus groups
d. All of the above

A

d. All of the above

27
Q

Concept testing, product use testing and market testing are:

a. Ways to determine Voice of customer data
b. Examples of test marketing
c. Types of testing associated with the NPD process
d. All of the above

A

c. Types of testing associated with the NPD process

28
Q

With regard to the NPD process, the fuzzy front end is:

a. Typically requires a large amount of time and money
b. A well-defined and detailed process
c. More chaotic, unpredictable and unstructured than other stages
d. A task for the project manager and his team

A

c. More chaotic, unpredictable and unstructured than other stages

29
Q

A technology stage gate is:

a. A technology stage of a parallel process to the stage-gate process for NPD
b. The 3rd stage of the NPD process
c. A unique devlopment stage used when developing disruptive new product concets
d. A process used for managing technology dev efforts when there is high uncertainty and risk. TSG brings a structured methodology for managing new technology dev w/o impeding necessary creativity

A

d. A process used for managing technology dev efforts when there is high uncertainty and risk. TSG brings a structured methodology for managing new technology dev w/o impeding necessary creativity

30
Q

Typically a new product is not launched until:

a. A market plan has been developed and approved
b. Adequate production capacity has been obtained
c. All approvals have been completed
d. All of the above

A

d. All of the above

31
Q

An important effort in reducing time to market for new products is:

a. Conducting market research well
b. Performing the “fuzzy front end” activities well
c. Having a strong process champion
d. Producing an accurate business forecast

A

b. Performing the “fuzzy front end” activities well

32
Q

One of the key outputs of the stage “concept generation” is:

a. Market opportunity analysis
b. Identification of features that customers want
c. Identification of threats of change
d. Concept statement

A

d. Concept statement

33
Q

A PIC is:

a. A detailed description of the features/benefits that the new product must contain to meet customer needs.
b. The summary strategy statement that guides a department or project team in their efforts to develop a new product
c. The business case that answers all the questions regarding a specific new product concept
d. A short (1-3 pages) document that is used as a sales piece for internal support

A

b. The summary strategy statement that guides a department or project team in their efforts to develop a new product

34
Q

One of the key outputs of the stage concept evaluation is:

a. Business case
b. Identification of features that customers want
c. Market opportunity analysis
d. Proven product prototype

A

a. Business case

35
Q

Market-driven new product development allows:

a. For market segmentation by product deature
b. A new technology to find a market problem it can solve
c. The market to drive an organization’s NPD efforts
d. For the use of market testing and test marketing

A

c. The market to drive an organization’s NPD efforts

36
Q

The NPD process is:

a. A generic NPD process that has activity and decision points
b. A prescribed set of related cross functional tasks in each stage must be successfully completed by multi-functional teams prior to obtaining management approval to proceed to the next stage of product development
c. A NPD process that determines the priority of one project over another

A

b. A prescribed set of related cross functional tasks in each stage must be successfully completed by multi-functional teams prior to obtaining management approval to proceed to the next stage of product development

37
Q

Parallel processing is:

a. A brainstorming proces used in NPD
b. A thoretical construct applied to the manufacturing process
c. The simultaneous processing of different tasks
d. A set of metrics to track develipment during the NPD

A

c. The simultaneous processing of different tasks

38
Q

Which of the following is the best answer regarding the use of financial analysis to evaluate new products?

a. Forecasts and financial analysis should be viewed as a living thing- it evolves and is revised as we learn more about the new product
b. Financial analysis is easy and straightforward for new products- just generate a forecats and calc ROI
c. You can and should generate a sales history for forecasting and financial analysis for a new product
d. The same type of forecats and financial analyses should be used for all project types: new to te world, new to the company, product improvements, etc. b.c this consistency results in more accurate analysis

A

a. Forecasts and financial analysis should be viewed as a living thing- it evolves and is revised as we learn more about the new product

39
Q

Which of the following are good sources for new product concepts?

a. Internal sources from R&D, marketing and operations
b. External sources from educational institutions, inventors and other companies focused on pure research
c. External sources from csutomers
d. All of the above

A

d. All of the above

40
Q

The fuzzy front end:

a. Describes the getting started product development period that is often messy with a not well-defined product concept. It normally consists of 3 tasks: strategic planning, concept generation, and pre-technical evaluation
b. Includes the development of the market opportunity analysis
c. Is the situation where senior managers are deciding whether to implement a structured NPD process
d. Is the interaction between a company and its customers

A

a. Describes the getting started product development period that is often messy with a not well-defined product concept. It normally consists of 3 tasks: strategic planning, concept generation, and pre-technical evaluation

41
Q

Which NPD activity is an organization most likely to skip?

a. Technical dev activities
b. Team building activities
c. Launch evaluation activities
d. Marketing research activities

A

d. Marketing research activities

42
Q

One of the key outputs of the stage opportunity identification is:

a. Selection of features that the customers wants
b. Selection of markets and opportunities
c. Expected profit margins
d. Identification of threats of change

A

b. Selection of markets and opportunities

43
Q

Actions typical of a gate team include:

a. Stopping a project
b. Requesting more info from the project team
c. Authorizing the next stage of the project
d. All of the above

A

d. All of the above

44
Q

In new product development, formal stage/phase completion:

a. Never includes authorizing the next stage/phase
b. Sometimes includes authorizing the next stage/phase
c. Always includes authorizing the next stage/phase

A

a. Never includes authorizing the next stage/phase

45
Q

Product testing is typically conducted to determine:

a. If technological development solves the potential customer’s problem
b. If the product meet the specifications
c. If the tecnology is attractive to potential customers
d. If the sales force can sell the new product

A

a. If technological development solves the potential customer’s problem

46
Q

Project management milestones:

a. Are associated with the critical path and float time
b. Consists of the tasks involved in delivering the project on time and within budget
c. Project management milestones are beta tests that test the features of the product at predetermined points in the the schedule
d. Project management milestones represent the completion of a major deliverable. Milestones are the result of work and out-put drive, not task or date driven.

A

d. Project management milestones represent the completion of a major deliverable. Milestones are the result of work and out-put drive, not task or date driven.

47
Q

Common gate criteria includes which of the following:

a. Fit with strategy
b. Defined market need
c. Project feasibility
d. Return vs. risk
e. All of the above

A

e. All of the above

48
Q

When the NPD process is technology driven, then we:

a. Need to find a technical solution to a problem we have identified in the market
b. Need to conduct more technology research to find a solution that meets market needs
c. Should find a solution that meets market needs
d. Need to find a market problem the technology can solve

A

d. Need to find a market problem the technology can solve

49
Q

A NPD process is:

a. A disciplined and defined set of tasks and steps that describe the normal means by which a company reprtitvely converts embryonic ideas into salable products or services
b. A set of suggested guidelines to be followed by team leaders when developing new products
c. A business process for a new product development that is rigid with the same gates and steps for every company
d. A project plan that defines the steps to develop a new product

A

a. A disciplined and defined set of tasks and steps that describe the normal means by which a company reprtitvely converts embryonic ideas into salable products or services

50
Q

New product process owners are typically responsible for:

a. Strategic results
b. Process throughput and quality of output
c. Participation of the organization
d. All of the above

A

d. All of the above

51
Q

Some of the benefits of a structured NPD process include:

a. Better communication w/in the organization
b. Killing bad projects more quickly
c. Increased speed to market
d. All of the above

A

d. All of the above

52
Q

The cost of new product changes:

a. Gets progressively higher as you progress through the stages
b. Remains the same throughout the project
c. Is low at the start and peaks during intermediate stages
d. Is highest at the start and then drops off

A

a. Gets progressively higher as you progress through the stages

53
Q

Internal sources of new product ideas include:

a. Trade shows
b. Internet
c. Sales force
d. Research papers

A

c. Sales force

54
Q

When comparing manufacturing goods and services, we often find that services tend to have an NPD process that is:

a. Easier to implement than manufactured goods
b. Less complex than manufactured goods
c. More complex than manufactured goods
d. Harder to implement than manufactured goods

A

b. Less complex than manufactured goods

55
Q

The forecast for new product financial performance is typically done:

a. During the launch planning phase
b. When building the business case
c. During the concept generation stage
d. During the devlopment phase

A

b. When building the business case

56
Q

A process is:

a. A series of actions, changes, or functions that bring about a result
b. A means to an end
c. A prescribed set of steps that are followed by a group
d. The way a team or group meets its goals

A

a. A series of actions, changes, or functions that bring about a result

NPD (7 decks)

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