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Advertising and Gender > Todorov + Gender > Flashcards

Todorov + Gender Flashcards

1
Q

Todorov (1971)

A

Male is strong dominating symbolises the hero who resolves the disequilbrium

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2
Q

Propp (1928)

A

Stereotypical male = hero, women = princess who needs to be saved. Male defeats villain and is rewarded with the princess

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Advertising and Gender (7 decks)

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