Post feminism Flashcards
What did Naomi Wolf talk about? (1991)
Beauty is a currency system that like any other economy has male dominance at its core. She says that motherhood, domesticity, chastity and passivity keep women powerless. Beauty stops women rising in the work place. Objective measurement of beauty exists ensuring the need for women wanting to embody it.
Katharina Lindner (2004)
She used Goffman as a foundation of study, She noticed that vogue continued to portray women stereotypically, with relative size and freedom of expression and power. She says the display of female inadequacy is a necessity in women’s magazine culture. Magazine sell products to fulfil women’s need to fix and cure there inadequacy. She says the companies still craft advertisement based on cultural norms and expectations
Rosalind Gil (2007)
Sexual subjects not objects, women are openly sexually active desiring subjects. She talks about how companies are aware of feminist critique, advertisers have fetishised and commodified female sexuality to young, beautiful bodies who want lots of sex. She notes that male bodies are now shown in advertising but these males are normally white lean and muscular. Comparing to the 1970s, women are starting to be portrayed as beautiful and brainy and independent. The sexism is a lot more subtle + masked, women are not so often in the kitchen but they are in the bedroom looking sexy. There are new stereotypes for women today, as “sexy babes still sell cars”
Judith Butler (1999)
Judith Butler says the body is a construction, she argues against the system of categorising people, stating that gender should be seen as a fluid human trait. She says that women have been grouped together based on shared characteristics and interest which limit their ability to choose their own identities. i.E girls liking pink and cooking from a young age and boys liking blue and sports. She see’s women + feminine as troubling terms.. She says that our desires dont orginate from personhood but rather from social norms.
