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Advertising and Gender > Levis Strauss (1970) > Flashcards

Levis Strauss (1970) Flashcards

1
Q

How can you apply Levis Strauss to Gender and Advertising?

A

Levis Straus has binary oppositions. Male + female and masucline and feminine is presented within advertising. Also ideology/patriarchal society is applied.

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Advertising and Gender (7 decks)

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