Tobacco

Question 1

BAT

EV Build

Answer 1

GBP x3

GBP42, 1.846, 78.3bn, -3.7bn (2.2, 16.8, 14.6 //21.2, 2.9, -18.3), 74.6

Rune, TV roach, coffee ohm, mug (nun, DJ ivy, torch // indian, nip, diva ohm), grouch

Question 2

BAT

Brands

Answer 2

Global Drive Brands: Kent, Dunhill, Rothmans, Lucky Strike, Pall Mall
(~45% of volumes, growing)

Other International
(Vogue, Viceroy, Kool, Peter Stuyvesant, Benson + Hedges, State Express 555, Shuang Xi, Gold Leaf)

Victor Vaughan Kills Peering Bengals, Stands, Shits Gold

Question 3

BAT

Geographies

Answer 3

APAC 28%, EEMEA, 27%, Western EU 23%, Americas 21%

Question 4

Imperial

EV

Answer 4

GBPx3

38, 950, 36, 12 (2, 14 // 0.6, 0.4), 48
Movie, pills, MJ, toon (noose, tree//switch, shrew), rave

Question 5

Imperial

Brands

Answer 5

Growth brands: Davidoff, Gauloises, L+B, Bastos, P+S, News, JSP, Fine, West, Winston
(Dying griffons lose blood, purple newts just fly west wisely)
(51% of volumes, 46% of sales)

Specialist brands:
Gitanes, Style, Cohiba, Montecristo, Habana, Route 66, Drum, Golden Virginia, Rizla, blu, skruf, Backwoods, Kool
(Good students can multiply, high rollers don’t guess, real babies suck big kandies)
(11% of sales, high returns)

Question 6

Reynolds

EV

Answer 6

USDx3

$50, 1.44bn, $72.0, $11.5 (2.2, 13.7) $83.5
Lasso, terror, Guns, doddle (nun, tomahawk), foam oil

Question 7

Reynolds

Brands

Answer 7

Growth brands: Newport, Camel, Pall Mall
Support brands: Doral, Misty, Capri
Smokeless: Snus

Question 8

Tobacco companies

Answer 8

KT+G, Japan Tobacco, BAT, Imperial, Altria, PMI, Reynolds, Swedish Match, ITC, Gudang Garam, Scandinavian Tobacco Group, Swisher International, Dannemann, Villiger, DS Group

Question 9

BAT leadership

Answer 9

Richard Burrows, Nicandro Durante, John Stevens

Question 10

Imperial Leaderhship

Answer 10

Mark Williamson, Alison Cooper, Oliver Tant

Question 11

Reynolds leadership

Answer 11

Thomas Wajnert, Susan Cameron, Andrew Gilchrist

Question 12

Reynolds segments

Answer 12

95% U.S.
RJR Tobacco (80%), American Snuff (10%), Santa Fe (10%)

Question 13

BAT IS 16

Answer 13

13.6, 41%, 5.5, 2.30

damaja, rat, lulu, gnomes

Question 14

Imperial IS 16

Answer 14

7.8, 47%, 3.7, 2.40

cave, rock, mic, henrys

Question 15

Reynolds IS 16

Answer 15

12.6, 48%, 6.1, 2.36

teenage, roofie, jada, gnome itch