Tide - Representation Flashcards
1
Q
4 key features of the Tide poster..
A
- ‘No wonder you women buy more Tide than any other washday product!’
- ’ Tide’s got what women want!’
- Woman hugging box of Tide with doodled hearts above her head
- Clothing - short curled hair, headscarf, full face of makeup (binary opposition)
2
Q
Who created Tide?
A
Procter & Gamble
3
Q
When was Tide introduced?
A
1946
4
Q
Who are Tide’s primary target audience?
A
Middle class housewives/women.
5
Q
Why was Tide introduced in 1946?
A
The washing machine market became active during the post-WW2 consumer boom.
