industry theories Flashcards
1
Q
Cultural Industries by David Hesmondhalgh
A
The idea that cultural industries try to maximise audiences and minimise risk through vertical and horizontal integration.
2
Q
Power and Media Industries by Curran and Seaton
A
The idea that the media is controlled by a small number of media companies that are driven by power and profit. The general trend within the industry is towards greater concentration of ownership.
