Black Panther Flashcards
[PRODUCT CONTEXT]
What is Black Panther?
It’s the 17th film in the MCU.
The narrative unveils the fictional African nation of Wakanda and T’Challa as he fights those who oppose him being King.
[PRODUCT CONTEXT] How much was Marvel bought for by Disney?
$4.29bn in 2009.
[PRODUCT CONTEXT] Why is Black Panther recognised as commercially successful?
It broke records with the highest opening weekend globally.
It grossed over $1bn worldwide.
[PRODUCT CONTEXT] Why is Black Panther recognised as critically successful?
It was the only superhero film at its time to be nominated for a ‘best picture’ academy award.
It got 3 Oscars.
[HISTORICAL CONTEXT] During the colonisation of African lands what were Africans and their cultures labeled as?
Savage and primitive.
[HISTORICAL CONTEXT] Who were the Black Panther Party and what did they aim to prevent?
They were a political activist group who aimed to prevent further police brutality in the US.
[CULTURAL CONTEXT] How is Africa traditionally represented in the media?
As underprivileged, third world, unevolved and a dark continent.
[CULTURAL CONTEXT] Name 2 examples of western films that portray Africa negatively.
Blood Diamond (2006)
Captain Phillips (2013)
What are the 4 representation types in Alvarado’s theory?
Humorous
Exotic
Dangerous
Pitied
What marketing strategy did Disney use to market Black Panther?
A 360-degree consumer experience.
What is the 360-degree consumer experience?
Using differentiated marketing for different audiences/market segments.
How did Disney use synergy to target a diverse audience?
Hasbro Toys - targeted children of all ages, races and gender
Lexus Cars - targets young adults and parents of young fans
Kendrick Lamar (UM) - fans of Kendrick
What special event was Black Panther advertised during?
The Superbowl.
How were female audiences targeted?
A fashion show at New York Fashion Week.
How were underprivileged audiences targeted?
Through crowdfunding projects to buy underprivileged kids a ticket to the movie.
