industry terminology

Question 1

Ownership

Answer 1

Large organisation with interests across a number of business and/or industries.

Question 2

Vertical Integration

Answer 2

A process whereby a company acquires ownership of another company at a different level of the same industry.

Question 3

Horizontal Integration

Answer 3

Where a company acquires other companies at the same level of the industry. For example, a film production company, a record label and a television studio.

Question 4

Diversification

Answer 4

A business varying it’s range of products or field of operation. For example, a film studio extending to the superhero genre

Question 5

Global Production

Answer 5

A film production with a global audience.

Question 6

Distribution

Answer 6

The strategies used in the release, marketing and promotion of a film.

Question 7

Circulation

Answer 7

The number of copies of a product put into distribution. For example DVDs, streaming, and film festivals.

Question 8

Digital Convergence

Answer 8

Where different forms of media forms and industries merge via digital technologies.

Question 9

Regulation

Answer 9

The act of controlling and managing an activity.

Question 10

Viral Marketing

Answer 10

A method of marketing where consumers are encouraged to share and post about the film.

Question 11

Synergy

Answer 11

Where two or more companies collaborate to increase their respective revenue.