Tide and Kiss of the Vampire Flashcards
Comparison of two vintage media ads
1
Q
Who created Tide and who made the ad?
A
A) Proctor & Gamble
B) DMB&B
2
Q
What is significant about the outfit of the woman in the poster?
A
It is both attractive and functional, and draws intertextuality with Rosie the Riveter.
3
Q
How does the Tide advert depict women?
A
Desiring domestic perfection, loyal to housework, competitive and judgmental.
4
Q
How does KOTV create unique representations of men and women?
A
As well as the traditional roles, there is an aggressive female vampire who the male one is scared of and a male victim.
5
Q
How does KOTV contradict its breakthrough representation of women?
A
The Billing Block consists of mostly male names, but that might depend on how well known the actors are.
