Media Studies Radio key terms

Question 1

Define Cross-Platform Marketing.

Answer 1

An advertising campaign that uses multiple media forms, often TV or social media.

Question 2

Define Syndicated Output.

Answer 2

Providing or loaning the right to broadcast radio programs to multiple radio stations.

Question 3

Define Stripping (in radio terms).

Answer 3

When a certain program is broadcast at the same time every day.

Question 4

Define Audio Streaming.

Answer 4

The ability for a listener to click on a link to play a radio program instantly.

Question 5

Define Vertical Integration.

Answer 5

A company owning a smaller company that aids distribution.

Question 6

Define Horizontal Integration.

Answer 6

A Company owning another company in the same business that can produce and distribute products.

Question 7

Define Global Implications.

Answer 7

The importance of a product in a world-wide context.

Question 8

Define Public Service Broadcast.

Answer 8

Government funded media that must cater to a broad variety of audiences.