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Marketing Vocab Quizes > Third Quarter 101 Words > Flashcards

Third Quarter 101 Words Flashcards

1
Q

A nonprofit organization that helps produce public advertising campaigns for government agencies and other qualified sponsors

A

Ad council

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2
Q

Any paid form of no personal presentation and promotion of ideas, goods, or services by an identified sponsor

A

Advertising

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3
Q

Independent business that specialize in developing ad campaigns and crafting the ads for clients

A

Advertising agencies

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4
Q

A presentation of an ad that shows exactly how it will appear in print

A

Advertising proof

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5
Q

A sketch that shows the general arrangement and appearance of a finished ad

A

Ad layout

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6
Q

Colors that are located next to each other on the wheel and share the same undertones

A

Adjacent colors

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7
Q

Anything of monetary cause that a person owns. The opposite of a liability

A

Asset

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8
Q

Obstacles that interfere with the understanding of a message

A

Barriers

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9
Q

Packaging with performed plastic molds surrounding individual items arranged on a cardboard

A

Blisterpack

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10
Q

A selling method that converts a customers objection into a selling point

A

Boomerang method

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11
Q

A name, term, design, symbol, or combination of them, that identified a business or organization and the products or services that it provides

A

Brand

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12
Q

A brining strategy that uses an existing brand name to promote a new or improved product in a company’s product line

A

Brand extension

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13
Q

Label giving the brand name, trademark, or logo

A

Brand label

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14
Q

A legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark, or trade character for a fee

A

Brand licensing

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15
Q

A unique symbol, coloring, letting, or other design element

A

Brand mark

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16
Q

A word, group of words, letters, or numbers that represent a product or services, also known as a product brand

A

Brand name

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17
Q

Radio and television

A

Broadcast media

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18
Q

A proposal that outlines a strategy to turn a business idea into a reality

A

business plan

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19
Q

The path that a product takes from producer or manufacturer to final user

A

Channels of distribution

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20
Q

Images, stock drawings and photographs used in print advertising

A

Clip art

21
Q

Getting the customers positive agreement to buy a product

A

Closing the sale

22
Q

A circular illustration of the relationship between colors

A

Color wheel

23
Q

The process of exchanging information, ideas, and feelings

A

Communication

24
Q

Colors that are opposite on the color wheel and are used to create high contrast

A

Complementary colors

25
Q

The struggle between business for the same customers

A

Competition

26
Q

Uses a product

A

Consumer

27
Q

The selling message of a written advertisement

A

Copy

28
Q

The exclusive right to reproduce or sell a work authored by an individual, such as writings, music, and artwork

A

Copyright

29
Q

A business that is chartered by the state and legally operates apart from he owners

A

Corporation

30
Q

Buys a product

A

Customer

31
Q

The amount of quantity of goods and services that consumers are willing and able to buy at various prices

A

Demand

32
Q

Statistics that describe a population in terms of personal characteristics

A

Demographics

33
Q

A label that gives information about the products use, construction, care, performance, and other features

A

Descriptive label

34
Q

A type of of advertising directed to a targeted group of prospects and customers rather than to a mass audience

A

Direct marketing

35
Q

The visual a artistic aspects of presenting a product to a target group of customers

A

Display

36
Q

System by which a nation decides how to use its resource to produce and distribute goods and services

A

Economy

37
Q

The process of starting and managing your own business, the skills of people who are willing to risk their times and money to run a business

A

Entrepreneurship

38
Q

The condition that exists when the amount of a product supplied is equal tot he demand

A

Equilibrium

39
Q

Guidelines for good behavior, based on knowing the difference between right and wrong

A

Ethics

40
Q

Goods and services that are sold to other countries

A

Exports

41
Q

Matching the characteristics of a product to a costumers needs and wants

A

Feature-benefit selling

42
Q

A grant or right to sell a parent company’s product or services within a given area

A

Franchise

43
Q

Segmentation of a market based on where people live

A

Geographic

44
Q

Products that are tangible

A

Goods

45
Q

The difference in value between the cost of goods and the price at which they are sold

A

Gross income

46
Q

The phrase or sentence that captures the readers attention, arouses their interest, and entice them to read the rest of the ad

A

Headline

47
Q

The main page of Web site that clearly and quickly lets people know what website they are on

A

Home page

48
Q

The photograph, drawing, or other graphic element used in advertising

A

Illustration

49
Q

Goods and services purchased from other countries

A

Imports

Marketing Vocab Quizes (6 decks)

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