Third Quarter 101 Words

Question 1

A nonprofit organization that helps produce public advertising campaigns for government agencies and other qualified sponsors

Answer 1

Ad council

Question 2

Any paid form of no personal presentation and promotion of ideas, goods, or services by an identified sponsor

Answer 2

Advertising

Question 3

Independent business that specialize in developing ad campaigns and crafting the ads for clients

Answer 3

Advertising agencies

Question 4

A presentation of an ad that shows exactly how it will appear in print

Answer 4

Advertising proof

Question 5

A sketch that shows the general arrangement and appearance of a finished ad

Answer 5

Ad layout

Question 6

Colors that are located next to each other on the wheel and share the same undertones

Answer 6

Adjacent colors

Question 7

Anything of monetary cause that a person owns. The opposite of a liability

Answer 7

Asset

Question 8

Obstacles that interfere with the understanding of a message

Answer 8

Barriers

Question 9

Packaging with performed plastic molds surrounding individual items arranged on a cardboard

Answer 9

Blisterpack

Question 10

A selling method that converts a customers objection into a selling point

Answer 10

Boomerang method

Question 11

A name, term, design, symbol, or combination of them, that identified a business or organization and the products or services that it provides

Answer 11

Brand

Question 12

A brining strategy that uses an existing brand name to promote a new or improved product in a company’s product line

Answer 12

Brand extension

Question 13

Label giving the brand name, trademark, or logo

Answer 13

Brand label

Question 14

A legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark, or trade character for a fee

Answer 14

Brand licensing

Question 15

A unique symbol, coloring, letting, or other design element

Answer 15

Brand mark

Question 16

A word, group of words, letters, or numbers that represent a product or services, also known as a product brand

Answer 16

Brand name

Question 17

Radio and television

Answer 17

Broadcast media

Question 18

A proposal that outlines a strategy to turn a business idea into a reality

Answer 18

business plan

Question 19

The path that a product takes from producer or manufacturer to final user

Answer 19

Channels of distribution

Question 20

Images, stock drawings and photographs used in print advertising

Answer 20

Clip art

Question 21

Getting the customers positive agreement to buy a product

Answer 21

Closing the sale

Question 22

A circular illustration of the relationship between colors

Answer 22

Color wheel

Question 23

The process of exchanging information, ideas, and feelings

Answer 23

Communication

Question 24

Colors that are opposite on the color wheel and are used to create high contrast

Answer 24

Complementary colors

Question 25

The struggle between business for the same customers

Answer 25

Competition

Question 26

Uses a product

Answer 26

Consumer

Question 27

The selling message of a written advertisement

Answer 27

Copy

Question 28

The exclusive right to reproduce or sell a work authored by an individual, such as writings, music, and artwork

Answer 28

Copyright

Question 29

A business that is chartered by the state and legally operates apart from he owners

Answer 29

Corporation

Question 30

Buys a product

Answer 30

Customer

Question 31

The amount of quantity of goods and services that consumers are willing and able to buy at various prices

Answer 31

Demand

Question 32

Statistics that describe a population in terms of personal characteristics

Answer 32

Demographics

Question 33

A label that gives information about the products use, construction, care, performance, and other features

Answer 33

Descriptive label

Question 34

A type of of advertising directed to a targeted group of prospects and customers rather than to a mass audience

Answer 34

Direct marketing

Question 35

The visual a artistic aspects of presenting a product to a target group of customers

Answer 35

Display

Question 36

System by which a nation decides how to use its resource to produce and distribute goods and services

Answer 36

Economy

Question 37

The process of starting and managing your own business, the skills of people who are willing to risk their times and money to run a business

Answer 37

Entrepreneurship

Question 38

The condition that exists when the amount of a product supplied is equal tot he demand

Answer 38

Equilibrium

Question 39

Guidelines for good behavior, based on knowing the difference between right and wrong

Answer 39

Ethics

Question 40

Goods and services that are sold to other countries

Answer 40

Exports

Question 41

Matching the characteristics of a product to a costumers needs and wants

Answer 41

Feature-benefit selling

Question 42

A grant or right to sell a parent company's product or services within a given area

Answer 42

Franchise

Question 43

Segmentation of a market based on where people live

Answer 43

Geographic

Question 44

Products that are tangible

Answer 44

Goods

Question 45

The difference in value between the cost of goods and the price at which they are sold

Answer 45

Gross income

Question 46

The phrase or sentence that captures the readers attention, arouses their interest, and entice them to read the rest of the ad

Answer 46

Headline

Question 47

The main page of Web site that clearly and quickly lets people know what website they are on

Answer 47

Home page

Question 48

The photograph, drawing, or other graphic element used in advertising

Answer 48

Illustration

Question 49

Goods and services purchased from other countries

Answer 49

Imports