Third Quarter 101 Words Flashcards
A nonprofit organization that helps produce public advertising campaigns for government agencies and other qualified sponsors
Ad council
Any paid form of no personal presentation and promotion of ideas, goods, or services by an identified sponsor
Advertising
Independent business that specialize in developing ad campaigns and crafting the ads for clients
Advertising agencies
A presentation of an ad that shows exactly how it will appear in print
Advertising proof
A sketch that shows the general arrangement and appearance of a finished ad
Ad layout
Colors that are located next to each other on the wheel and share the same undertones
Adjacent colors
Anything of monetary cause that a person owns. The opposite of a liability
Asset
Obstacles that interfere with the understanding of a message
Barriers
Packaging with performed plastic molds surrounding individual items arranged on a cardboard
Blisterpack
A selling method that converts a customers objection into a selling point
Boomerang method
A name, term, design, symbol, or combination of them, that identified a business or organization and the products or services that it provides
Brand
A brining strategy that uses an existing brand name to promote a new or improved product in a company’s product line
Brand extension
Label giving the brand name, trademark, or logo
Brand label
A legal authorization by a trademarked brand owner to allow another company to use its brand, brand mark, or trade character for a fee
Brand licensing
A unique symbol, coloring, letting, or other design element
Brand mark
A word, group of words, letters, or numbers that represent a product or services, also known as a product brand
Brand name
Radio and television
Broadcast media
A proposal that outlines a strategy to turn a business idea into a reality
business plan
The path that a product takes from producer or manufacturer to final user
Channels of distribution
Images, stock drawings and photographs used in print advertising
Clip art
Getting the customers positive agreement to buy a product
Closing the sale
A circular illustration of the relationship between colors
Color wheel
The process of exchanging information, ideas, and feelings
Communication
Colors that are opposite on the color wheel and are used to create high contrast
Complementary colors
The struggle between business for the same customers
Competition
Uses a product
Consumer
The selling message of a written advertisement
Copy
The exclusive right to reproduce or sell a work authored by an individual, such as writings, music, and artwork
Copyright
A business that is chartered by the state and legally operates apart from he owners
Corporation
Buys a product
Customer
The amount of quantity of goods and services that consumers are willing and able to buy at various prices
Demand
Statistics that describe a population in terms of personal characteristics
Demographics
A label that gives information about the products use, construction, care, performance, and other features
Descriptive label
A type of of advertising directed to a targeted group of prospects and customers rather than to a mass audience
Direct marketing
The visual a artistic aspects of presenting a product to a target group of customers
Display
System by which a nation decides how to use its resource to produce and distribute goods and services
Economy
The process of starting and managing your own business, the skills of people who are willing to risk their times and money to run a business
Entrepreneurship
The condition that exists when the amount of a product supplied is equal tot he demand
Equilibrium
Guidelines for good behavior, based on knowing the difference between right and wrong
Ethics
Goods and services that are sold to other countries
Exports
Matching the characteristics of a product to a costumers needs and wants
Feature-benefit selling
A grant or right to sell a parent company’s product or services within a given area
Franchise
Segmentation of a market based on where people live
Geographic
Products that are tangible
Goods
The difference in value between the cost of goods and the price at which they are sold
Gross income
The phrase or sentence that captures the readers attention, arouses their interest, and entice them to read the rest of the ad
Headline
The main page of Web site that clearly and quickly lets people know what website they are on
Home page
The photograph, drawing, or other graphic element used in advertising
Illustration
Goods and services purchased from other countries
Imports
