Lesson 1

Question 1

Is the creation and maintenance of satisfying exchange relationships

Answer 1

Marketing

Question 2

Describes how a business blends the 4 marketing elements of product, distribution, price and promotion

Answer 2

Marketing price

Question 3

Is what a business offers customers to satisfy needs

Answer 3

Product

Question 4

Involves the locations and methods used to make products available to customers

Answer 4

Distribution

Question 5

Describes ways to make customers aware of products and encourage them to buy

Answer 5

Promotion

Question 6

Is the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses

Answer 6

Discretionary income

Question 7

Is the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer

Answer 7

Gross income

Question 8

Common characteristics of a group, such as age rage, material status, gender, ethnic background, income level education level

Answer 8

Demography

Question 9

Is using sports to market products

Answer 9

Sports marketing

Question 10

How people choose to spend their time and money on entertainment

Answer 10

Entertainment marketing

Question 11

Is whatever people are willing to spend their money and spare time viewing rather than participating in

Answer 11

Entertainment

Question 12

Pricing to commercial time slots was quickly tied, the number of viewers the programming attracted

Answer 12

Ratings

Question 13

Is the a,lung that customers pay for products

Answer 13

Price