101 Words Flashcards
A promotional plan that combines selling, advertising, public relations, and the use of different media to reach the target market
Ad campaign
Any paid form of non personal prevention and promotion of ideas, goods, or services by an identified sponsor
Advertising
The legal representative of an athlete or celebrate, people who representate the athletes and celebraties to negpitate contracts and endorsements
Agent
An independent broadcaster that contracts with larger national networks for programming, but do not take title of the goods
Affiliate
A person who does not get paid to play a sport
Amateur athlete
A product related to or created from the core product
Ancillary product
Research conducted to solve problems
Applied research
Making initial contract with the customer
Approach
Anything of monetary value that a person owns. The opposite of a liability
Asset
Creating a fake grass-roots effort
Astroturfing
A product that is advertised at a great price is “out of stock” when the customer want to purchase it, and the salesperson tries to sell customers a higher-priced alternative
Bait and switch
A summary of a business assets, liabilities and owners equity
Balance sheet
Market segmentation that focuses on a customers attitude toward product or services
Behavioral-based segmentation
The value people believe they recieve from a product or service
Benefits derived
A name, term, design, symbol, or combination of them, that identifies a business or organized and the products or services that it provides
Brand
The value bran has beyond its actual functional benefits
Brand equity
The development and introduction of new products that expand the brand and take advantage of the recognition and image of and established brand names
Brand extension
A consistent image or feeling that customers recognize when encountering the brand
Brand identify
A brand name and symbol
Brand mart
A word or words,letters, or numbers representing a brand that can be spoken
Brand name
At point which sales revenues equals the cost and expenses of making and distributing a particular product
Break-even point
Digital bits imbedded in digital programming to prevent programs from being recorded and redistributed
Broadcast flags
The continuous slowdown and growth of an economy
Business Cycle
Goods purchased by organizations for use in their operations
Business goods
A proposal that describes a new business to potential investors and lenders
Business plan
Goods, such as equipment of processed materials, used in production process. Also money needed to start and operate a business
Capital
An economic system characterized by private ownership of businesses and competition in the marketplace
Capitalism
A study that counts everyone in the research population
Census
The path that product takes from producer or manufacturer to final user
Channels of Distribution
A branding strategy that combines one or more brands to increase customer loyalty and sales for each product
Co-branding
Getting the customers positive agreement to buy a product
Closing the Sale
Process that involves producing and marketing a new product
Commercialization
The process of exchanging information, ideas, and feelings
Communication
The struggle between businesses for the same customers
Competition
Snack-bars that sell refreshments such as popcorn, soda, and candy
Concession
Uses a product
Consumer
Goods purchased and used by the ultimate consumer for person use
Consumer goods
Consumers attitude that occurs when they are happy with a company and becomes repeat customers
Consumer loyalty
The overlapping of product promotion
Convergence
The legal protection of a creators intellectual property or products
Copyright
The main product, such as sports event, movie, state show or book
Core product
A business that is chartered by the state and legally operates apart from the owners
Corporation
Pricing products by calculating all costs and expenses and adding desired profits
Cost-plus pricing
The opportunity to obtain money, goods, or services immediately in exchange for a promise to pay in the future
Credit
Any form of communication through which one industry relies on another industry to promote its product
Cross-promotion
The method of selling the customer additional related products tied to one name
Cross-selling
Buys a product
Customer
The amount or quality of goods and services that consumers are willing and able to buy a various prices
Demand
Statistics that describe a population in terms of personal characteristics (age, sex, etc)
Demographics
The path a product takes without the help of,intermediaries between producer and consumer
Direct channel
