101 Words

Question 1

A promotional plan that combines selling, advertising, public relations, and the use of different media to reach the target market

Answer 1

Ad campaign

Question 2

Any paid form of non personal prevention and promotion of ideas, goods, or services by an identified sponsor

Answer 2

Advertising

Question 3

The legal representative of an athlete or celebrate, people who representate the athletes and celebraties to negpitate contracts and endorsements

Answer 3

Agent

Question 4

An independent broadcaster that contracts with larger national networks for programming, but do not take title of the goods

Answer 4

Affiliate

Question 5

A person who does not get paid to play a sport

Answer 5

Amateur athlete

Question 6

A product related to or created from the core product

Answer 6

Ancillary product

Question 7

Research conducted to solve problems

Answer 7

Applied research

Question 8

Making initial contract with the customer

Answer 8

Approach

Question 9

Anything of monetary value that a person owns. The opposite of a liability

Answer 9

Asset

Question 10

Creating a fake grass-roots effort

Answer 10

Astroturfing

Question 11

A product that is advertised at a great price is “out of stock” when the customer want to purchase it, and the salesperson tries to sell customers a higher-priced alternative

Answer 11

Bait and switch

Question 12

A summary of a business assets, liabilities and owners equity

Answer 12

Balance sheet

Question 13

Market segmentation that focuses on a customers attitude toward product or services

Answer 13

Behavioral-based segmentation

Question 14

The value people believe they recieve from a product or service

Answer 14

Benefits derived

Question 15

A name, term, design, symbol, or combination of them, that identifies a business or organized and the products or services that it provides

Answer 15

Brand

Question 16

The value bran has beyond its actual functional benefits

Answer 16

Brand equity

Question 17

The development and introduction of new products that expand the brand and take advantage of the recognition and image of and established brand names

Answer 17

Brand extension

Question 18

A consistent image or feeling that customers recognize when encountering the brand

Answer 18

Brand identify

Question 19

A brand name and symbol

Answer 19

Brand mart

Question 20

A word or words,letters, or numbers representing a brand that can be spoken

Answer 20

Brand name

Question 21

At point which sales revenues equals the cost and expenses of making and distributing a particular product

Answer 21

Break-even point

Question 22

Digital bits imbedded in digital programming to prevent programs from being recorded and redistributed

Answer 22

Broadcast flags

Question 23

The continuous slowdown and growth of an economy

Answer 23

Business Cycle

Question 24

Goods purchased by organizations for use in their operations

Answer 24

Business goods

Question 25

A proposal that describes a new business to potential investors and lenders

Answer 25

Business plan

Question 26

Goods, such as equipment of processed materials, used in production process. Also money needed to start and operate a business

Answer 26

Capital

Question 27

An economic system characterized by private ownership of businesses and competition in the marketplace

Answer 27

Capitalism

Question 28

A study that counts everyone in the research population

Answer 28

Census

Question 29

The path that product takes from producer or manufacturer to final user

Answer 29

Channels of Distribution

Question 30

A branding strategy that combines one or more brands to increase customer loyalty and sales for each product

Answer 30

Co-branding

Question 31

Getting the customers positive agreement to buy a product

Answer 31

Closing the Sale

Question 32

Process that involves producing and marketing a new product

Answer 32

Commercialization

Question 33

The process of exchanging information, ideas, and feelings

Answer 33

Communication

Question 34

The struggle between businesses for the same customers

Answer 34

Competition

Question 35

Snack-bars that sell refreshments such as popcorn, soda, and candy

Answer 35

Concession

Question 36

Uses a product

Answer 36

Consumer

Question 37

Goods purchased and used by the ultimate consumer for person use

Answer 37

Consumer goods

Question 38

Consumers attitude that occurs when they are happy with a company and becomes repeat customers

Answer 38

Consumer loyalty

Question 39

The overlapping of product promotion

Answer 39

Convergence

Question 40

The legal protection of a creators intellectual property or products

Answer 40

Copyright

Question 41

The main product, such as sports event, movie, state show or book

Answer 41

Core product

Question 42

A business that is chartered by the state and legally operates apart from the owners

Answer 42

Corporation

Question 43

Pricing products by calculating all costs and expenses and adding desired profits

Answer 43

Cost-plus pricing

Question 44

The opportunity to obtain money, goods, or services immediately in exchange for a promise to pay in the future

Answer 44

Credit

Question 45

Any form of communication through which one industry relies on another industry to promote its product

Answer 45

Cross-promotion

Question 46

The method of selling the customer additional related products tied to one name

Answer 46

Cross-selling

Question 47

Buys a product

Answer 47

Customer

Question 48

The amount or quality of goods and services that consumers are willing and able to buy a various prices

Answer 48

Demand

Question 49

Statistics that describe a population in terms of personal characteristics (age, sex, etc)

Answer 49

Demographics

Question 50

The path a product takes without the help of,intermediaries between producer and consumer

Answer 50

Direct channel