thinking and language Flashcards
define cognition
thinking, it encompasses the process associated with perception, knowledge, problem solving, judgement, language and memory
define concepts
categories or groupings of linguistic formation, images, ideas, or memories -> life experiences
define schema
mental construct consisting of a cluster or collection of related concepts
define prototype
technique used by our brain to identify the concepts we have developed
why are heuristics normally criticized?
being prone to biases
types of heuristics (10)
affect
anchoring
authority
availability
effort
familiarity
fluency
representativeness
scarcity
trial and error
t/f: insight and problem solving strategies are the same thing
false
what is mental set?
only thinking inside the box (9 dot question) - we forget what other things an object can do
which brain area is activated when we think of these insight activities
frontal lobe
obstacles of problem solving (4)
- fixation - fixed thinking
- belief perseverance - we continue to believe in something even though we are presented with something that contradicts our beliefs
- framing - the way information is presented to us
- sunk-cost fallacy - the amount of effort we put into something
confirmation bias
dunning-kruger effect
illusory correlation
correlation does not equal causation
hindsight
which brain area is responsible for solving word problems?
right temporal lobe
intuition regarding problem solving (4)
fast and effortless knowledge
‘frozen into habit’
adaptive
critical/necessary
define bounded rationality
a theory that addresses our capacities, time limitations, and scarcity of information
define expected utility
utility that an entity or aggregate economy is expected to reach under any number of circumstances
define object value
the money value of something
how does subjective value decline? (3)
increasing:
- delay
- risk
- effort
define subject value
the emotional value a person has on an item
what does discount rate determine?
decision making style - impulsitivity
who came up w prospect theory
taversky ad Kahneman
describe risk aversion (1)
risk-avoiding to keep gains
describe loss aversion (2)
risk-seeking to avoid losses
we will chose riskier choices if we already lost something
describe the prospect theory
we dont treat gains and losses equally
what is the certainty effect
things that are certain are thought of as having a higher value
what is maximizing
consider and compare all the options