Thiiird: Industry

Question 1

Processes of production, distribution and circulation in a global context

Answer 1

• invest their own money into the first issue
• distributed by independent company online and in person
• production costs: office space, updating website, writing stories

Question 2

The relationship of technological change on the texts

Answer 2

• able to be part of an industry that was once only large companies due to advances in technology
• podcasts have been increasing in popularity due to online media: have their own podcast where they discuss more topical issues eg cancel culture and toxic masculinity
• the people who are represented in Thiiird have previously had many barriers up when it comes to being represented in the media but digital media has removed these barriers and meant that they can create their own media

Question 3

The significance of economic factors to the industry

Answer 3

• have to invest their own money
• participated in 2018 Somerset House Print exhibition which helps gain industry attention
• no direct advertising in magazine or website
• have received grants in past due to being an independent culture magazine
• Nike London Grant Initiative commissioned THIIIRD to promote the ways their donations were being put to good use
• both print and web magazines were given separate fees for the advertorial content that publicised the good work the different local charities were doing for their communities: the S.M.I.L.E-ing Boys Project, print issue had an extra pull out to highlight the NIKE project.

Question 4

New digital technologies and regulation

Answer 4

• have to ensure they don’t spread false information and that they comply with copyright laws when using certain images

Question 5

The impact of digital convergence

Answer 5

• no paywall on website: can explore articles, visit shop, buy issues
• social media accounts publicise new articles and magazine issues which takes people back to the website, also post to engage audience
• also links on website to social media accounts
• put on events such as Swim N’ Cook Out to engage audience and are publicised by social media

Question 6

The impact of individual producer on the industry

Answer 6

• don’t get funding so invest own money into magazine
• doesn’t follow set formula: celebrates diversity and difference
• doesn’t increase profit through ads: high risk for them