KSI: Industry

Question 1

Processes of production, distribution and circulation in a global context

Answer 1

• uses vertical integration as independent so no large companies funding and producing
• produces content that is trending at the time to reach a global mainstream audience
• videos don’t go through a major team that will cut certain things which means that he reflects how current online media uses ‘publish first, filter later’ which has lead to him being called out due to his content such as when he sexually harassed women at a gaming convention

Question 2

The relationship of technological change on the texts

Answer 2

• no longer dominated by large companies
• consumers now produce and challenge this hierarchy by having low budgets and posting on streaming sites available like Youtube
• also use sponsorship and ads like many big companies in order to generate revenue
• audience producer convergence

Question 3

The significance of economic factors to the industry

Answer 3

• monetised channel means he can put labelled ads in his videos and now has a higher budget due to success of channel
• signed to Atlantic Record and Warner Music in 2022: more financial backing and power and bigger budget for music videos
• posting videos that fit with the trends at the time limits the risk of losing money and uses clickbait thumbnails/controversy and drama which is promoted by the algorithm and gets the most views
• website completely devoted to selling his merch and music

Question 4

New digital technologies and regulation

Answer 4

• often posts things seen as offensive: more likely to get away with it than large companies as he can keep posting after
• can affect career as he lost Microsoft contract after sexual harassment

Question 5

The impact of digital convergence

Answer 5

• can grow other areas of his online presence at the same time: social media channels, also other industries he works in such as boxing and record label
• increases revenue and decreases risk
• advertises all areas on his YouTube
• documentary on Amazon Prime markets him to a global audience and increases brand awareness

Question 6

The impact of individual producer on the industry

Answer 6

• no large companies funding and producing
• challenges idea of domination in media
• social media allows this