KSI: Audience Flashcards
1
Q
Appeals - How the text target audiences
A
- direct address, small studio/bedroom, slang, gaming/social media terms, down to earth: started off as a consumer playing popular games in his bedroom like any other teenager (relatable, authentic)
- humour, banter, pranks: young audience
- collabs with other influencers and celebs: wider audience
- type of videos: gaming, boxing, pranks, diss tracks, keeps up with trends to target mainstream audience and individual fanbases of those areas
- confident, cocky, arrogant: young audience looking for role models
- more recently more family friendly: GBBO Stand Up To Cancer, Blue Peter etc: traditional audience
2
Q
Consumption - How do audiences consume media
A
- YouTube channel and his other social media
- buy merch, his drinks: website focused on this
3
Q
Reactions/interactions - How do audiences react or interact with media
A
- comments: constructive criticism, hate (on music and boxing mostly “…his ego is absolutely insane. This man is delusional”), appreciation from fans (“JJ’s videos are the one thing that take me to a realm of pure bliss”)
- reaction videos to his music
- can be involved in videos: #KSIReacts
4
Q
Technologies - How have advances changed audiences
A
- can have vast online presence to target young active audience, links his other social media in his video descriptions
- documentaries reach global audiences
- can be involved through commenting, closer relationship with him
- the ability to know so much about someone and their life through their videos, other social media and information online leads to parasocial relationships
- audience producer convergence: fan engagement in real time, wide scope of formats
5
Q
Influence - How can audiences influence the texts
A
- comments with positive or negative feedback
- can be involved in videos: #KSIReacts, reacts to comments (“Answering Your Assumptions”)
- apology videos to the audience when he offends them e.g. last year when he said a racial slur in a Sidemen video
6
Q
Understanding - How do audiences understand the texts (variations)
A
- offensive content appeals to less mature audience whereas doesn’t appeal to older, mature audience
- “Old vs New KSI” videos appeal to both
- audiences may develop a parasocial relationship with him
- ideas cultivated: the idea of masculinity being defined by physical fitness, strength and interests such as football and gaming, anyone can become successful with a hard work ethic
