Theory of Reasoned Action, Theory of Planned Behaviour, Integrated Behavioural Model Flashcards
Why and by whom was the TRA created?
To better understand the relationship between attitude, intentions, and BH.
Martin Fishbein created it and elucidated upon by Icek Ajzen.
Posits that BH is driven by intention which is a funcation of subejctive norms and attitudes about BH.
What is the Principle of Compatability?
Distinguished an attitude towards an object versus an attitude towards a BH with respect to that object.
Attitude towards BH is a much better predictor of that BH than an attitude toward an object at which BH is directed.
What is correspondence?
Important to keep a high degree of correspondence between measures when explaining BH. Any change in factors will result in a different BH being explained.
Actor, action, time, target, context.
Given an example of a sentence with a high degree of correspondence.
Get a mammogram at a breast screening center in the next 12 hours.
Staff should use alcohol-based gel in patient rooms before and after touching a patient receiving care at the hospital.
Actor: Staff Action: Use gel Context: Patient room Target: Patients receiving care Time: Before and after touching patient
What is intention in TRA?
Intention is the most important determinant of BH.
Stronger intention results in increased effort to do or perform a BH.
Will only find expression if under volitional control (if person can decide at will whether or not to perform it).
What are the components of the TRA? Draw it out.
Behavioural beliefs and outcomes evaluation influence attitude influence intention.
Normative beliefs and motivation to comply influence subjective norms influence intention.
Intention influence BH.
Behavioural beliefs and outcomes evaluation > attitude towards behaviour > behavioural intention > behaviour
Normative beliefs and motivation to comply > subjective norms > behavioural intention > behaviour
What are components of the Theory of Planned Belief (TPB)?
Same as TRA with addition of control beliefs.
Control beliefs and perceived power influence perceived BH control influence intention.
Control beliefs and perceived power and perceived control > behavioural intention > behaviour
External variables added in front influencing attitude, subjective norms, and perceived control
What are BH beliefs?
Beliefs about the outcomes or attributes of performing a BH.
What are outcomes evaluations?
How people perceive and evaluate the potential outcomes of a performed BH.
What are attitudes?
Refers to the way people feel about a BH.
Influenced by BH beliefs and outcome evaluations.
A person who holds strong beliefs that a positively values outcome will result from performing a BH will have a positive attitude towards that BH.
What are subjective norms?
Perceived social pressure to perform or not perform a BH.
Influenced by normative beliefs and motivation to comply.
A person who thinks that certain referents think they should perform a BH and are motivated to meet those expectations will hold positive subjective norms towards that BH.
What are normative beliefs?
Whether or not referent individuals approve or disapprove of performing certain BH.
What is motivation to comply?
Motivation to comply with referents.
What is BH intention?
Indication of readiness to perform a BH.
What is perceived control?
An individual’s perceived ease or difficulty of performing the particular BH.
