Theory Foundations Flashcards
Define Communication
a SYSTEMIC PROCESS in which individuals interact with and through SYMBOLS to create and interpret MEANING
Systemic
like a system, involving a group of interrelated parts that affect each other
Process
ONGOING, always in motion
Symbols
Representations of other things
Meaning
Not intrinsic but created
What are the 3 A’s of Symbols?
Abstract, Arbitrary, Ambiguous
Abstract
symbols are not concrete or tangible
Abitrary
no natural or intrinsic relation to what symbols represent
Ambiguous
meanings are not clear cut
3 reasons why symbols are valuable
- They allow us to NAME EXPERIENCES
- They allow us to engage in SELF REFLECTION
- They allow us TO SHARE feelings and ideas
Theories are… (3 points)
1) An attempt to make sense of things
2) A symbolic way to represent phenomena
3) Subjective representations of phenomena
What are the 4 Goals of Theory?
1) Description
2) Explanation
2) Prediction, control and understanding
4) Reform
Shannon-Weaver Model of Communication (3 points)
1) Describes communication as a 1 way process
2) Communicator are either source or receiver
3) Focuses on information transmissions only
Claude Shannon and Warren Weaver were both
engineers
Explanations identify how key features of the phenomenon work together, what are the two types of explanation?
Law-based and rule-based
Law-based explanation
causal or correlational relationships that occur in a wide variety of situations
Rule-based
patterns that recur in specific situations
5 ways to Evaluate a Theory
SHUT-P Scope Heurism (does it generate new thought?) Utility Testability Parsimony (is it appropriately simple?)
3 methods of testing theories
quantitative,qualitative, critical scholarship
“all theories are partial”
Theory focuses on a particular aspect of communication and often does not address other communication phenomena.
inTRApersonal
communication with ourselves
inTERpersonal
communication between people
Brute Facts
concrete phenomena, objective
Institutional Facts
the deeper social meanings behind the phenomena