Rhetoric Flashcards
1
Q
Rhetoric is
A
a method or art of discourse that seeks to persuade, inform, or motivate an audience.
2
Q
3 main components of rhetorical analysis
A
- the speaker
- the speech
- the audience
3
Q
Aristotle’s 3 types of speech
A
- Forensic–>Judicial–>Past
- Epideictic –>Ceremonial–>Present
- Deliberative–>Political–>Future
4
Q
3 kinds of rhetorical proof
A
ethos, pathos and logos
5
Q
Ethos
A
ethical
6
Q
Pathos
A
emotional
7
Q
Logos
A
logical
8
Q
Enthymeme
A
An incomplete form of a deductive syllogism
An argument that moves from a general premise to a specific conclusion but leaves a premises out.
9
Q
5 canons of rhetoric
A
- Invention
- Arrangment
- Style
- Delivery
- Memory
10
Q
5 critique of rhetoric
A
- lack of precision in terminology
- promises analysis in terms of logical emotional and ethical appeals, actually talks about speaker, speech and audience
- assumes audience is passive
- does not say enough about situation
- emotional proof
11
Q
How is the Martin Luther King Jr. speech an enthymeme?
A
Argument: God will reward nonviolence. We are pursuing our dream nonviolently. God will grant us our dream.
He leaves the premise that God will reward nonviolence out.
12
Q
Which rhetorical appeals work in advertising to make you buy?
A
Ethos and pathos.
