Theorists

Question 1

what’s Barthes semiotics theory? (media language)

Answer 1

all elements of a media text are codes that need to be read. these can all be understood as the thing they are (denotation) and the responses they can create (connotation).

Question 2

what’s Todorov’s narratology theory? (media language)

Answer 2

narrative follows a pattern of equilibrium-disruption-new equilibrium

Question 3

what’s Neale’s genre theory? (media language)

Answer 3

genre is recognisable but does change over time or borrow from other genres. genre is important to institutions because it helps them to market texts.

Question 4

what’s Levi-Strauss’s binary opposition theory?

Answer 4

the conflict between binary opposites drives forward the narrative.

Question 5

what’s Baudrillard’s semiotics theory? (media language)

Answer 5

the lines between created texts and reality are becoming blurred. for example, perfect instagram images are seen as real.

Question 6

what’s Curran + Seaton’s power and media industries theory? (industry)

Answer 6

if we had more variety of media companies, we’d have more of a variety of texts

Question 7

what’s Livingstone + Lunt’s regulation theory? (industries)

Answer 7

struggle in recent UK regulation policy between the need to further interests of citizens and further interests of consumers.

Question 8

what’s Hesmondhalgh’s cultural industries theory? (industries)

Answer 8

industry uses tried and tested strategies to appeal to us. we should be concerned that only a few companies hold a lot of power.