Have you heard George's podcast? Audience Flashcards
what is the social and cultural contexts?
issues of diversity and inclusion have become more significant after BLM. there’s numerous investigations into racist discrimination.
what was the Grenfell Tower disaster?
it was in 2017 and became a focal point for debates on how society treats vulnerable and underprivileged social groups. it affected a huge amount of minority groups
what are the first 2 episodes dedicated to?
to exploring the lives of people in the community and how the disaster affected them. other episodes look into economic disparity, lack of opportunity and the impact of drug crime.
what’s radio 5’s target audience?
middle-aged ABC1/C2DE. the majority are males, over 40 and affluent.
who are his target audience and how does he target them?
25-45, educated, ethnically diverse people. educated audience will enjoy the mix of poetry, politics and cultural ideas. for younger people, he uses modern slang and street dialect (more familiar), stories engage young urban minority audience. identifiable and relatable narratives to a black audience.
what does the peabody award achieve?
engages listeners looking for celebrated culturally renowned content
who is george the poet?
london-born spoken world performer of Ugandan heritage. his innovative brand of musical poetry has won his critical acclaim as a recording artist and social commentator. he brings in young, black males who are interested in spoken word and see him as a role model. attended cambridge and is wealthy.
how does he challenge stereotypes?
challenges traditional negative stereotypes of young, black men. listeners enjoy this unconventional more complex representation
how else does he engage audiences?
he uses predominantly black artist’s music to add entertainment and further target a modern black audience. short episodes (25 mins) reflect shorter attention span, they also want the choice of when and where to access it
how do they make it interactive?
as it’s pre-recorded, there aren’t many opportunities for an active audience. they have a forum called common ground, for audiences to leave comments and get involved in online discussions and leave their own thoughts.
why is HYHGP? so different?
it’s a different target audience to usual radio 5 listeners. BBC are trying to broaden and expand their listener base to secure their future.
how do his guests engage audiences?
often feature his family, making him more relatable to listeners and family friendly. his guests are also ethnically diverse to engage that audience who feel underrepresented
how is HYHGP? entertaining?
the combination of guests, music, poetry and discussion is entertaining as well as highly educational. references from other media products makes it seem more fun and interesting and target a more mainstream audience. references from 80s/90s to target older audience
